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Tips and traps for marketing your business
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Tips and traps for marketing your business/ Scott Cooper, Fritz Grutzner, Birk Cooper.
其他題名:
Tips & traps for marketing your business.
作者:
Cooper, Scott W.
其他作者:
Grutzner, Fritz.
出版者:
New York :McGraw-Hill, : c2008.,
面頁冊數:
vii, 213 p. :ill. :
標題:
Marketing. -
電子資源:
Click for full text (McGrawHill)
ISBN:
0071494898
Tips and traps for marketing your business
Cooper, Scott W.
Tips and traps for marketing your business
[electronic resource] /Tips & traps for marketing your business.Scott Cooper, Fritz Grutzner, Birk Cooper. - New York :McGraw-Hill,c2008. - vii, 213 p. :ill. - Tips & traps series..
Includes bibliographical references and index.
Gathering information -- Defining the scope of your business -- Defining your brand -- Who is your target? -- What is your message? -- Measuring performance -- Advertising and promotion -- Traditional media -- Publicity -- Interactive marketing -- Creating the customer experience -- Managing customer relationships -- Innovation : your marketing engine.
ISBN: 0071494898
LCCN: 2007035880Subjects--Topical Terms:
73316
Marketing.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5415 / .C588 2008
Dewey Class. No.: 658.8
Tips and traps for marketing your business
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Click for full text (McGrawHill)
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