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Manager's guide to marketing, advertising, and publicity
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Manager's guide to marketing, advertising, and publicity/ Barry Callen.
作者:
Callen, Barry.
出版者:
New York :McGraw Hill, : c2010.,
面頁冊數:
xviii, 250 p. :ill. :
附註:
Includes index.
標題:
Marketing. -
電子資源:
Click for full text (McGrawHill)
ISBN:
9780071627962 (pbk.)
Manager's guide to marketing, advertising, and publicity
Callen, Barry.
Manager's guide to marketing, advertising, and publicity
[electronic resource] /Barry Callen. - New York :McGraw Hill,c2010. - xviii, 250 p. :ill. - Briefcase book..
Includes index.
ISBN: 9780071627962 (pbk.)
Nat. Bib. No.: GBA953628bnbSubjects--Topical Terms:
73316
Marketing.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5415 / .C3553 2010
Dewey Class. No.: 658.8
Manager's guide to marketing, advertising, and publicity
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Click for full text (McGrawHill)
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