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Marketing planning = a global perspe...

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Hollensen, Svend.

Marketing planning = a global perspective /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing planning/ Svend Hollensen.
Reminder of title:	a global perspective /
Author:	Hollensen, Svend.
Published:	Maidenhead :McGraw-Hill Education, : c2006.,
Description:	xix, 455 p. :ill. :
Subject:	Marketing - Planning. -
Online resource:	Click for full text (McGrawHill)
ISBN:	9780077104184

Marketing planning = a global perspective /
Hollensen, Svend.

Marketing planninga global perspective /[electronic resource] :Svend Hollensen. - Maidenhead :McGraw-Hill Education,c2006. - xix, 455 p. :ill.

ISBN: 9780077104184Subjects--Topical Terms:

280197
Marketing
--Planning.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415.13 / H737

Dewey Class. No.: 658.802

Marketing planning = a global perspective /
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020 $a 9780077104184
020 $a 0077104188 (pbk.)
040 $a NTU $c NTU
041 0 $a eng
050 4 $a HF5415.13 $b H737
082 0 0 $a 658.802 $2 21
100 1 $a Hollensen, Svend. $3 299160
245 1 0 $a Marketing planning $h [electronic resource] : $b a global perspective / $c Svend Hollensen.
260 $a Maidenhead : $c c2006. $b McGraw-Hill Education,
300 $a xix, 455 p. : $b ill.
650 0 $a Marketing $x Planning. $3 280197
655 7 $a Electronic books. $2 local. $3 96803
856 4 $u http://taebcmgh.sa.libraryandbook.net/FE/advanceSearch.do?method=toView&id=YsdsdebY18711e20Y $z Click for full text (McGrawHill)

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