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Public health branding = applying ma...

Hastings, Gerard.

Public health branding = applying marketing for social change /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Public health branding/ edited by W. Douglas Evans, Gerard Hastings.
Reminder of title:	applying marketing for social change /
other author:	Hastings, Gerard.
Published:	Oxford :Oxford University Press, : 2008.,
Description:	xvi, 304 p. :ill. ; : 25 cm.;
Subject:	Branding (Marketing) -
Online resource:	http://dx.doi.org/10.1093/acprof:oso/9780199237135.001.0001
ISBN:	9780199237135

Public health branding = applying marketing for social change /
Public health brandingapplying marketing for social change /[electronic resource] :edited by W. Douglas Evans, Gerard Hastings. - Oxford :Oxford University Press,2008. - xvi, 304 p. :ill. ;25 cm.

Includes bibliographical references and index.

In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.

Electronic reproduction.
Oxford :
Oxford University Press,
2009.

(Oxford Scholarship Online).

Mode of access: World Wide Web. System requirements: Internet Explorer 6.0 (or higher) or Firefox 2.0 (or higher).

ISBN: 9780199237135 Subjects--Topical Terms:

131614
Branding (Marketing)

LC Class. No.: RA427 / .P82 2008

Dewey Class. No.: 362.10688

Public health branding = applying marketing for social change /
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020 $a 9780199237135
035 $a OSOUK99237135
040 $a StDuBDS $c StDuBDS
050 0 $a RA427 $b .P82 2008
082 0 4 $a 362.10688 $2 22
245 0 0 $a Public health branding $h [electronic resource] : $b applying marketing for social change / $c edited by W. Douglas Evans, Gerard Hastings.
260 $a Oxford : $c 2008. $b Oxford University Press,
300 $a xvi, 304 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
520 8 $a In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.
533 $a Electronic reproduction. $b Oxford : $c Oxford University Press, $d 2009. $f (Oxford Scholarship Online). $n Mode of access: World Wide Web. System requirements: Internet Explorer 6.0 (or higher) or Firefox 2.0 (or higher). $n Available as searchable text in HTML format. $n Access restricted to subscribing institutions.
650 0 $a Branding (Marketing) $3 131614
650 0 $a Health promotion. $3 76520
650 0 $a Public health $x Marketing. $3 95726
700 1 $a Hastings, Gerard. $3 301544
700 1 $a Evans, W. Douglas. $3 301543
776 0 8 $i Print version $z 9780199237135
856 4 0 $u http://dx.doi.org/10.1093/acprof:oso/9780199237135.001.0001

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