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Public health branding = applying ma...
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Hastings, Gerard.
Public health branding = applying marketing for social change /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Public health branding/ edited by W. Douglas Evans, Gerard Hastings.
其他題名:
applying marketing for social change /
其他作者:
Hastings, Gerard.
出版者:
Oxford :Oxford University Press, : 2008.,
面頁冊數:
xvi, 304 p. :ill. ; : 25 cm.;
標題:
Branding (Marketing) -
電子資源:
http://dx.doi.org/10.1093/acprof:oso/9780199237135.001.0001
ISBN:
9780199237135
Public health branding = applying marketing for social change /
Public health branding
applying marketing for social change /[electronic resource] :edited by W. Douglas Evans, Gerard Hastings. - Oxford :Oxford University Press,2008. - xvi, 304 p. :ill. ;25 cm.
Includes bibliographical references and index.
In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.
Electronic reproduction.
Oxford :
Oxford University Press,
2009.
(Oxford Scholarship Online).
Mode of access: World Wide Web. System requirements: Internet Explorer 6.0 (or higher) or Firefox 2.0 (or higher).
ISBN: 9780199237135 Subjects--Topical Terms:
131614
Branding (Marketing)
LC Class. No.: RA427 / .P82 2008
Dewey Class. No.: 362.10688
Public health branding = applying marketing for social change /
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