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Social marketing and public health =...
~
French, Jeff.
Social marketing and public health = theory and practice /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Social marketing and public health/ edited by Jeff French with Clive Blair-Stevens, Dominic McVey, Rowena Merritt.
Reminder of title:
theory and practice /
other author:
French, Jeff.
Published:
Oxford :Oxford University Press, : 2010.,
Description:
xiv, 351 p. :ill. ; : 25 cm.;
Subject:
Health planning. -
Online resource:
http://dx.doi.org/10.1093/acprof:oso/9780199550692.001.0001
ISBN:
9780199550692
Social marketing and public health = theory and practice /
Social marketing and public health
theory and practice /[electronic resource] :edited by Jeff French with Clive Blair-Stevens, Dominic McVey, Rowena Merritt. - Oxford :Oxford University Press,2010. - xiv, 351 p. :ill. ;25 cm.
Includes bibliographical references and index.
Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing.
Electronic reproduction.
Oxford :
Oxford University Press,
2010.
(Oxford Scholarship Online).
Mode of access: World Wide Web. System requirements: Internet Explorer 6.0 (or higher) or Firefox 2.0 (or higher).
ISBN: 9780199550692 Subjects--Topical Terms:
83117
Health planning.
LC Class. No.: RA410.56
Dewey Class. No.: 362.10688
Social marketing and public health = theory and practice /
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Social marketing and public health
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[electronic resource] :
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theory and practice /
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edited by Jeff French with Clive Blair-Stevens, Dominic McVey, Rowena Merritt.
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2010.
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Oxford University Press,
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xiv, 351 p. :
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ill. ;
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25 cm.
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Includes bibliographical references and index.
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Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing.
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Electronic reproduction.
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2010.
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(Oxford Scholarship Online).
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Mode of access: World Wide Web. System requirements: Internet Explorer 6.0 (or higher) or Firefox 2.0 (or higher).
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http://dx.doi.org/10.1093/acprof:oso/9780199550692.001.0001
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