新生學校財團法人新生醫護管理專科學校圖書館 |

Places = identity, image and reputation /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Places/ by Simon Anholt.
其他題名:	identity, image and reputation /
作者:	Anholt, Simon.
出版者:	Basingstoke :Palgrave Macmillan, : c2010.,
面頁冊數:	ix, 168 p. :ill. :
標題:	Place marketing. -
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230251281

Places = identity, image and reputation /
Anholt, Simon.

Placesidentity, image and reputation /[electronic resource] :by Simon Anholt. - Basingstoke :Palgrave Macmillan,c2010. - ix, 168 p. :ill.

Includes bibliographical references and index.

1. Images of place : is this about marketing, or isn't it? -- 2. On image and trust -- 3. National identity : cause or effect? -- 4. Shouldplaces have simple images? -- 5. Sketches of national image and identity -- Pakistan and Mexico -- Kenya -- Denmark -- Italy -- Israel -- Switzerland -- Latvia -- America -- Albania -- Bilbao and Dubai -- Asia --China -- 6. When does marketing make sense? -- 7. Public diplomacy andplace branding : where's the link? -- 8. 'Brand Europe'--where next'? --How the world sees Europe -- Defining 'brand Europe' -- 9. Public sector, private sector -- 10. Themedia and national image -- The national media centre -- Bad press -- The question of deserved reputation -- Picking your battles -- 11. 'Is this about me?'--The critical issue of relevance -- 12. Someconclusions.

Place branding is happening. A new field of practice and study is inexistence and whatever wechoose to call it there can no longer be anydoubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 9780230251281Subjects--Topical Terms:

237174
Place marketing.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: G155.A1 / A54 2010

Dewey Class. No.: 338.47910688

Places = identity, image and reputation /
LDR:02245cmm a2200277 a 4500 001 158052
003 OCoLC
005 20101102091521.0
006 m d
007 cr nn muauu
008 160219s2010 enka sb 001 0 eng
020 $a 9780230251281
020 $a 0230251285
040 $a UKPGM $b eng $c UKPGM $d IDEBK
041 0 $a eng
049 $a APTA
050 4 $a G155.A1 $b A54 2010
082 0 4 $a 338.47910688 $2 22
100 1 $a Anholt, Simon. $3 239298
245 1 0 $a Places $h [electronic resource] : $b identity, image and reputation / $c by Simon Anholt.
260 $a Basingstoke : $c c2010. $b Palgrave Macmillan,
300 $a ix, 168 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a 1. Images of place : is this about marketing, or isn't it? -- 2. On image and trust -- 3. National identity : cause or effect? -- 4. Shouldplaces have simple images? -- 5. Sketches of national image and identity -- Pakistan and Mexico -- Kenya -- Denmark -- Italy -- Israel -- Switzerland -- Latvia -- America -- Albania -- Bilbao and Dubai -- Asia --China -- 6. When does marketing make sense? -- 7. Public diplomacy andplace branding : where's the link? -- 8. 'Brand Europe'--where next'? --How the world sees Europe -- Defining 'brand Europe' -- 9. Public sector, private sector -- 10. Themedia and national image -- The national media centre -- Bad press -- The question of deserved reputation -- Picking your battles -- 11. 'Is this about me?'--The critical issue of relevance -- 12. Someconclusions.
520 $a Place branding is happening. A new field of practice and study is inexistence and whatever wechoose to call it there can no longer be anydoubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2010. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on July 14, 2010). $n Access may be restricted to users at subscribing institutions.
650 0 $a Place marketing. $3 237174
650 0 $a Tourism $x Marketing. $3 195240
650 7 $a Lèanderimage $2 stw $3 303344
650 7 $a Tourismus $2 stw $3 303345
650 7 $a Standortmarketing $2 stw $3 303346
655 7 $a Electronic books. $2 local. $3 96803
710 2 $a Palgrave Connect (Online service) $3 227469
776 1 $c Original. $z 9780230239777 $z 0230239773 $w (OCoLC)430497159
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230251281 $z access to fulltext (Palgrave)