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Football brands

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Football brands/ Sue Bridgewater.
作者:	Bridgewater, Susan.
出版者:	Basingstoke ;Palgrave Macmillan, : 2010.,
面頁冊數:	ix, 194 p. :ill. :
標題:	Branding (Marketing) -
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230281363

Football brands
Bridgewater, Susan.

Football brands[electronic resource] /Sue Bridgewater. - Basingstoke ;Palgrave Macmillan,2010. - ix, 194 p. :ill.

Includes bibliographical references and index.

List of figures and tables -- Acknowledgments -- Introduction: Why view football clubs and organizations as brands? -- What is a football brand? -- Brand relationships in football -- Understanding the football 'brandscape' -- Football brand experiences -- Globalization of footballbrands -- Managing football brands through different stages of the lifecycle -- References -- Index.

Researchers, media and analysts increasingly refer to football clubsas brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships with brands in the broader marketing sphere. Moreover, the field of marketing theory and practice has, over recent decades, widened its interest in brands in different sectors, examples being Corporate Brands, Global Brands, Not-for-Profit brandsand E-brands. This book reviews the leading edge research material in the field of branding and marketing in the football industry.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 9780230281363Subjects--Topical Terms:

131614
Branding (Marketing)
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HD69.B7 / B75 2010

Dewey Class. No.: 658.827

Football brands
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245 1 0 $a Football brands $h [electronic resource] / $c Sue Bridgewater.
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300 $a ix, 194 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a List of figures and tables -- Acknowledgments -- Introduction: Why view football clubs and organizations as brands? -- What is a football brand? -- Brand relationships in football -- Understanding the football 'brandscape' -- Football brand experiences -- Globalization of footballbrands -- Managing football brands through different stages of the lifecycle -- References -- Index.
520 $a Researchers, media and analysts increasingly refer to football clubsas brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships with brands in the broader marketing sphere. Moreover, the field of marketing theory and practice has, over recent decades, widened its interest in brands in different sectors, examples being Corporate Brands, Global Brands, Not-for-Profit brandsand E-brands. This book reviews the leading edge research material in the field of branding and marketing in the football industry.
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