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Franchising globally = innovation, learning and imitation /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Franchising globally/ Ilan Alon.
其他題名:	innovation, learning and imitation /
作者:	Alon, Ilan.
出版者:	Houndmills, Basingstoke, Hampshire :Palgrave Macmillan, : 2010.,
面頁冊數:	xviii, 253 p. :ill. :
標題:	Franchises (Retail trade) -
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230289857

Franchising globally = innovation, learning and imitation /
Alon, Ilan.

Franchising globallyinnovation, learning and imitation /[electronic resource] :Ilan Alon. - Houndmills, Basingstoke, Hampshire :Palgrave Macmillan,2010. - xviii, 253 p. :ill.

Includes bibliographical references and index.

Franchising In Emerging Markets / I. Alon, D. Welsh & C. Falbe -- Franchising as an Entrepreneurial Form / I. Alon M. Sardy -- Internationalization of Franchising / I. Alon, L. Ni & R. Wang -- Clustering For International Market Selection / I. Alon & A. Shoham -- Franchising in Italy / I. Alon & D. .Vianneli -- Franchising in Morocco / I. Alon & R. Alami -- Franchising in Croatia / I. Alon,M. Alpeza & A. Erceg -- Microfranchising in Less Developed Countries / I. Alon, M. Munoz & M.C. Mitchel -- Ruth's Chris Franchises Expand Internationally / I. Alon & A. Kupetz -- International Franchising at Best Western / I. Alon, G. Cliquet, M.C. Mitchel & R.Perrigot -- San Francisco Coffee HouseOpens in Croatia / I. Alon, M. Alpeza & A. Erceg -- Athlete's Foot Master Franchiseein China / I. Alon -- Final Reflections.

Examining franchising from an entrepreneurial and an international perspective this book includes theoretical discussions and practical examples. It also covers micro and macro studies of franchising environments in different parts of the world: including Europe, the Balkans, China, USA, Africa, and less developed markets. A stable of prolific business and hospitality researchers have collaborated with Ilan Alon to advance the state of knowledge on franchising and its applications to emerging markets. Part I of the book reviews applicable theories of internationalization, international market selection, emerging markets and franchising entrepreneurship. Part II provides area studies of four distinct regions, including microfranchising applications in less developed countries. Part III provides case studies exemplifying internationalization, the use of franchising in a not-for-profit setting, the decision touse franchising by a SME (small and medium sized enterprise), and the experience of a failed master franchisee in China.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 9780230289857Subjects--Topical Terms:

304322
Franchises (Retail trade)
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5429.23 / .A375 2010

Dewey Class. No.: 658.8/708

Franchising globally = innovation, learning and imitation /
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504 $a Includes bibliographical references and index.
505 0 $a Franchising In Emerging Markets / I. Alon, D. Welsh & C. Falbe -- Franchising as an Entrepreneurial Form / I. Alon M. Sardy -- Internationalization of Franchising / I. Alon, L. Ni & R. Wang -- Clustering For International Market Selection / I. Alon & A. Shoham -- Franchising in Italy / I. Alon & D. .Vianneli -- Franchising in Morocco / I. Alon & R. Alami -- Franchising in Croatia / I. Alon,M. Alpeza & A. Erceg -- Microfranchising in Less Developed Countries / I. Alon, M. Munoz & M.C. Mitchel -- Ruth's Chris Franchises Expand Internationally / I. Alon & A. Kupetz -- International Franchising at Best Western / I. Alon, G. Cliquet, M.C. Mitchel & R.Perrigot -- San Francisco Coffee HouseOpens in Croatia / I. Alon, M. Alpeza & A. Erceg -- Athlete's Foot Master Franchiseein China / I. Alon -- Final Reflections.
520 $a Examining franchising from an entrepreneurial and an international perspective this book includes theoretical discussions and practical examples. It also covers micro and macro studies of franchising environments in different parts of the world: including Europe, the Balkans, China, USA, Africa, and less developed markets. A stable of prolific business and hospitality researchers have collaborated with Ilan Alon to advance the state of knowledge on franchising and its applications to emerging markets. Part I of the book reviews applicable theories of internationalization, international market selection, emerging markets and franchising entrepreneurship. Part II provides area studies of four distinct regions, including microfranchising applications in less developed countries. Part III provides case studies exemplifying internationalization, the use of franchising in a not-for-profit setting, the decision touse franchising by a SME (small and medium sized enterprise), and the experience of a failed master franchisee in China.
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