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The economy of brands
~
Lindemann, Jan.
The economy of brands
Record Type:
Electronic resources : Monograph/item
Title/Author:
The economy of brands/ Jan Lindemann.
Author:
Lindemann, Jan.
Published:
Basingstoke :Palgrave Macmillan, : c2010.,
Description:
ix, 184 p. :ill. :
Subject:
Brand name products. -
Online resource:
access to fulltext (Palgrave)
ISBN:
9780230275010
The economy of brands
Lindemann, Jan.
The economy of brands
[electronic resource] /Jan Lindemann. - Basingstoke :Palgrave Macmillan,c2010. - ix, 184 p. :ill.
Includes bibliographical references and index.
Introduction -- What Is A Brand? -- The Value Of Brands -- Assessingthe Value Of Brands -- Brands On The Balance Sheet -- Brand Securitisation -- Brand Value In Mergers& Acquisitions -- Brand Licensing -- The Brand Value Chain -- Return On Brand Investment (ROBI) -- Brands and The Stock Market -- Managing Brand Value.
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book isto develop and enhance the understanding of the brand as an economic asset, to makebetter business and investment decisions.
Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.
Mode of access:World Wide Web.
ISBN: 9780230275010Subjects--Topical Terms:
86051
Brand name products.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HD69.B7 / .L56 2010
Dewey Class. No.: 658.5038
The economy of brands
LDR
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OCoLC
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9780230275010
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eng
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UKPGM
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eng
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APTA
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HD69.B7
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.L56 2010
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658.5038
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Lindemann, Jan.
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The economy of brands
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[electronic resource] /
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Jan Lindemann.
260
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Basingstoke :
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c2010.
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Palgrave Macmillan,
300
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ix, 184 p. :
$b
ill.
504
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Includes bibliographical references and index.
505
0
$a
Introduction -- What Is A Brand? -- The Value Of Brands -- Assessingthe Value Of Brands -- Brands On The Balance Sheet -- Brand Securitisation -- Brand Value In Mergers& Acquisitions -- Brand Licensing -- The Brand Value Chain -- Return On Brand Investment (ROBI) -- Brands and The Stock Market -- Managing Brand Value.
520
$a
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book isto develop and enhance the understanding of the brand as an economic asset, to makebetter business and investment decisions.
533
$a
Electronic reproduction.
$b
Basingstoke, England :
$c
Palgrave Macmillan,
$d
2010.
$n
Mode of access:World Wide Web.
$n
System requirements: Web browser.
$n
Title from title screen (viewed on Oct. 6, 2010).
$n
Access may berestricted to users at subscribing institutions.
650
0
$a
Brand name products.
$3
86051
650
0
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Product management.
$3
73244
650
0
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Branding (Marketing)
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131614
655
7
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Electronic books.
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local.
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96803
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2
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Palgrave Connect (Online service)
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227469
776
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Print version:
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Lindemann, Jan.
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Economy of brands.
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Basingstoke : Palgrave Macmillan, c2010
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9780230232501
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(OCoLC)464586168
856
4 0
$3
Palgrave Connect
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http://www.palgraveconnect.com/doifinder/10.1057/9780230275010
$z
access to fulltext (Palgrave)
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