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The economy of brands
~
Lindemann, Jan.
The economy of brands
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
The economy of brands/ Jan Lindemann.
作者:
Lindemann, Jan.
出版者:
Basingstoke :Palgrave Macmillan, : c2010.,
面頁冊數:
ix, 184 p. :ill. :
標題:
Brand name products. -
電子資源:
access to fulltext (Palgrave)
ISBN:
9780230275010
The economy of brands
Lindemann, Jan.
The economy of brands
[electronic resource] /Jan Lindemann. - Basingstoke :Palgrave Macmillan,c2010. - ix, 184 p. :ill.
Includes bibliographical references and index.
Introduction -- What Is A Brand? -- The Value Of Brands -- Assessingthe Value Of Brands -- Brands On The Balance Sheet -- Brand Securitisation -- Brand Value In Mergers& Acquisitions -- Brand Licensing -- The Brand Value Chain -- Return On Brand Investment (ROBI) -- Brands and The Stock Market -- Managing Brand Value.
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book isto develop and enhance the understanding of the brand as an economic asset, to makebetter business and investment decisions.
Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.
Mode of access:World Wide Web.
ISBN: 9780230275010Subjects--Topical Terms:
86051
Brand name products.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HD69.B7 / .L56 2010
Dewey Class. No.: 658.5038
The economy of brands
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Includes bibliographical references and index.
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Introduction -- What Is A Brand? -- The Value Of Brands -- Assessingthe Value Of Brands -- Brands On The Balance Sheet -- Brand Securitisation -- Brand Value In Mergers& Acquisitions -- Brand Licensing -- The Brand Value Chain -- Return On Brand Investment (ROBI) -- Brands and The Stock Market -- Managing Brand Value.
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In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book isto develop and enhance the understanding of the brand as an economic asset, to makebetter business and investment decisions.
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