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Ernest Dichter and motivation research = newperspectives on the making of post-war consumer culture /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Ernest Dichter and motivation research/ edited by Stefan Schwarzkopf, Rainer Gries.
其他題名:	newperspectives on the making of post-war consumer culture /
其他作者:	Schwarzkopf, Stefan,
出版者:	New York :Palgrave Macmillan, : 2010.,
面頁冊數:	1 online resource
標題:	Consumer behavior - Psychological aspects. -
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230293946

Ernest Dichter and motivation research = newperspectives on the making of post-war consumer culture /
Ernest Dichter and motivation researchnewperspectives on the making of post-war consumer culture /[electronic resource] :edited by Stefan Schwarzkopf, Rainer Gries. - New York :Palgrave Macmillan,2010. - 1 online resource

Introduction: Ernest Dichter: the Motivation Researcher as "Expert" of a Globalised Consumer Modernity / R.Gries& S.Schwarzkopf -- Ernest Dichter and Religion / G.Sorgo -- Ernest Dichter, the Psychologist and Marketing Theorist / M.Tadajewski -- Ernest Dichter, the Motivational Researcher / R.Fullerton -- Ernest Dichter, the American / D.Horowitz -- Dichter's Studies on Automobile Marketing/ H.Karmasin -- Dichter and Fashion Marketing: the case of Du Pont Co. / R.Blaszczyk -- The Sex of Food: Dichter and Food Advertising / K.Parkin -- Patriarch or Intercederof the Women's Movement? Ernest Dichter and his Interpretation of the Female Image / K.Krummeich & S.Lahm -- Ernest Dichter and the Birth" ofPost-war Consumerism / K.Hellmann -- The Depth Boy" and his Enemies / D.Schindelbeck --Ernest Dichter in Austria / A.Morawetz -- Ernest Dichter in France / V.Pouillard -- Ernest Dichter inGreat Britain / S.Schwarzkopf -- Conclusion: Ernest Dichter: an episode or paradigm shift? From Motivation Research to Lifestyle Studies, Ethnopsychology and Neuromarketing / R.Gries & S.Schwarzkopf.

Ernest Dichter was the twentieth century's ultimate seducer. Born inVienna and trained by a pupil of Sigmund Freud, Dichter's research into what makes shoppers tick transformed the way the world looked at the relationship between products and consumers. His analyses of car and food advertising were a milestone in the psychological creation of the modern consumer. Surrounded by myths and secrets, Ernest Dichter the man has remained an enigma. Targeted by Vance Packard and many other critics, who branded him as a dangerous psycho-salesman, Dichter's credo has lost none of its inspiration and allure. This is the first international and interdisciplinary study to bring to light the hiddenworld of postwar motivation research and the insights it created into the way consumers think, feeland act. Its authors chart the influence of psychoanalytic consumer research in the United States, Britain, France, Germany and Austria.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 9780230293946Subjects--Personal Names:

304499
Dichter, Ernest,
1907-1991.Subjects--Topical Terms:

237615
Consumer behavior
--Psychological aspects.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415.32 / .E76 2010

Dewey Class. No.: 306.3

Ernest Dichter and motivation research = newperspectives on the making of post-war consumer culture /
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505 8 $a Introduction: Ernest Dichter: the Motivation Researcher as "Expert" of a Globalised Consumer Modernity / R.Gries& S.Schwarzkopf -- Ernest Dichter and Religion / G.Sorgo -- Ernest Dichter, the Psychologist and Marketing Theorist / M.Tadajewski -- Ernest Dichter, the Motivational Researcher / R.Fullerton -- Ernest Dichter, the American / D.Horowitz -- Dichter's Studies on Automobile Marketing/ H.Karmasin -- Dichter and Fashion Marketing: the case of Du Pont Co. / R.Blaszczyk -- The Sex of Food: Dichter and Food Advertising / K.Parkin -- Patriarch or Intercederof the Women's Movement? Ernest Dichter and his Interpretation of the Female Image / K.Krummeich & S.Lahm -- Ernest Dichter and the Birth" ofPost-war Consumerism / K.Hellmann -- The Depth Boy" and his Enemies / D.Schindelbeck --Ernest Dichter in Austria / A.Morawetz -- Ernest Dichter in France / V.Pouillard -- Ernest Dichter inGreat Britain / S.Schwarzkopf -- Conclusion: Ernest Dichter: an episode or paradigm shift? From Motivation Research to Lifestyle Studies, Ethnopsychology and Neuromarketing / R.Gries & S.Schwarzkopf.
520 $a Ernest Dichter was the twentieth century's ultimate seducer. Born inVienna and trained by a pupil of Sigmund Freud, Dichter's research into what makes shoppers tick transformed the way the world looked at the relationship between products and consumers. His analyses of car and food advertising were a milestone in the psychological creation of the modern consumer. Surrounded by myths and secrets, Ernest Dichter the man has remained an enigma. Targeted by Vance Packard and many other critics, who branded him as a dangerous psycho-salesman, Dichter's credo has lost none of its inspiration and allure. This is the first international and interdisciplinary study to bring to light the hiddenworld of postwar motivation research and the insights it created into the way consumers think, feeland act. Its authors chart the influence of psychoanalytic consumer research in the United States, Britain, France, Germany and Austria.
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600 1 0 $a Dichter, Ernest, $d 1907-1991 $x Influence. $3 304500
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650 0 $a Consumption (Economics) $x Psychological aspects. $3 87228
650 0 $a Motivation research (Marketing) $3 304503
655 7 $a Electronic books. $2 local. $3 96803
700 1 $a Schwarzkopf, Stefan, $d 1976- $3 304501
700 1 $a Gries, Rainer, $d 1958- $3 304502
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