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Creating preschool television = a story of commerce, creativity and curriculum /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Creating preschool television/ Jeanette Steemers.
其他題名:	a story of commerce, creativity and curriculum /
作者:	Steemers, Jeanette.
出版者:	Basingstoke, England ;Palgrave Macmillan, : 2010.,
面頁冊數:	viii, 252 p. :ill. :
標題:	Educational television programs. -
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230274600

Creating preschool television = a story of commerce, creativity and curriculum /
Steemers, Jeanette.

Creating preschool televisiona story of commerce, creativity and curriculum /[electronic resource] :Jeanette Steemers. - Basingstoke, England ;Palgrave Macmillan,2010. - viii, 252 p. :ill.

Includes bibliographical references and index.

Understanding preschool television as a production ecology -- Safe at home : the origins of preschool television as a public service project -- Growing up : the rise of the global market in preschool programming -- Broadcaster perspectives on preschool production -- Players in rights management and production -- Production preliminaries : developmentand research -- Production checklists, rules and assumptions -- In production -- Spinning off profits : ancillary exploitation and the power of retail -- Policy interventions and the crisis in children's television -- The bigger picture : preschool television in its critical and aesthetic contexts -- Conclusions and future outlook.

Around the world small children under six are regularly captivated by programmes produced especially for them by adults who inhabit a distinctive production community. Alongside enduring stalwarts such as Sesame Street, recent arrivals such as Blues Clues, Teletubbies and Bob the Builder havebecome enduring favourites. The international presence of these series on preschool channels and blocks underlines the phenomenalchanges experienced by preschool television in recent years. Focusing on experience in Britain and the US, this book explains how the preschool television sector has shifted from an essentially small localised and economically restricted industry to become a much more complex, commercially-driven global business. Drawing on industry interviews combinedwith observations, it considers the range of forces that shape the development and creation of contemporary preschooltelevision and examineshow those involved in its creation and distribution negotiate the wider commercial, creative and curricular influences that impact production.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 9780230274600Subjects--Topical Terms:

304745
Educational television programs.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HQ774.5 / .S68 2010

Dewey Class. No.: 791.45083/3

Creating preschool television = a story of commerce, creativity and curriculum /
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