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Pricing perspectives = the marketing and management implications of new theories and applications /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Pricing perspectives/ Sandra Rothenberger and Florian Siems.
其他題名:	the marketing and management implications of new theories and applications /
作者:	Rothenberger, Sandra.
其他作者:	Siems, Florian.
出版者:	Basingstoke :Palgrave Macmillan, : 2008.,
面頁冊數:	p. cm.
標題:	Pricing. -
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230594890

Pricing perspectives = the marketing and management implications of new theories and applications /
Rothenberger, Sandra.

Pricing perspectivesthe marketing and management implications of new theories and applications /[electronic resource] :Sandra Rothenberger and Florian Siems. - Basingstoke :Palgrave Macmillan,2008. - p. cm.

PART I: HISTORICAL AND NEW PRICING PERSPECTIVES -- Putting pricing experience in perspective:A satirical view from Victorian America / A. C. Holden -- Reflections and emerging perspectives on the strategic implications of a multi-dimensional pricing environment / H. Estelami -- PART II: VALUE BASED PRICING -- Does being good pay off? An application of the negativity bias to consumers b2 s price response to social product information / D. C. Moosmayer -- Reference points beyond price - fairness effects in customer choices / C. Mathies -- Price sensitivity forgreen power in electricity markets: results from a conjoint analysis and a representative survey in Switzerland / J. Hari, N. Karathanasis and S. Burri -- PART III: EFFICIENCY THROUGH PRICE TRANSPARENCY -- Exploring the role of information and confidence in price fairness judgments / S. Rothenberger, D. Grewal and G. Iyer -- Price transparency on the Internet - Requirements of revenue management for the development of an online strategy in the hospitality industry / R. Egger and I. Walters -- PART IV: SECTORAL PRICING -- Revenue Management and its application within the hospitality industry: History and future development / M. B. Baltazar -- The link between transfer pricing in accounting and marketing / C. Mitter and F. Siems.

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tools and techniques, and a focus on smarter buyers. The implementation of value based pricing strategies that occurred in the last few years are indicative of these changes. This book highlights many of the new perspectives and developments in pricing, including an importantneed to sell more value to the customer with the price. It explores pricing strategies and tactics from both theoretical and applied contexts, with a substantial focus onthe creation, communication, capture and sustainability of value through pricing. The socio-demographic and psychological aspects of the consumer's price acceptance behaviour are alsostudied in depth.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 9780230594890

Standard No.: 10.1057/9780230594890doiSubjects--Topical Terms:

159375
Pricing.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5416.5 / .R68 2008eb

Dewey Class. No.: 658.816

Pricing perspectives = the marketing and management implications of new theories and applications /
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505 0 $a PART I: HISTORICAL AND NEW PRICING PERSPECTIVES -- Putting pricing experience in perspective:A satirical view from Victorian America / A. C. Holden -- Reflections and emerging perspectives on the strategic implications of a multi-dimensional pricing environment / H. Estelami -- PART II: VALUE BASED PRICING -- Does being good pay off? An application of the negativity bias to consumers b2 s price response to social product information / D. C. Moosmayer -- Reference points beyond price - fairness effects in customer choices / C. Mathies -- Price sensitivity forgreen power in electricity markets: results from a conjoint analysis and a representative survey in Switzerland / J. Hari, N. Karathanasis and S. Burri -- PART III: EFFICIENCY THROUGH PRICE TRANSPARENCY -- Exploring the role of information and confidence in price fairness judgments / S. Rothenberger, D. Grewal and G. Iyer -- Price transparency on the Internet - Requirements of revenue management for the development of an online strategy in the hospitality industry / R. Egger and I. Walters -- PART IV: SECTORAL PRICING -- Revenue Management and its application within the hospitality industry: History and future development / M. B. Baltazar -- The link between transfer pricing in accounting and marketing / C. Mitter and F. Siems.
520 $a The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tools and techniques, and a focus on smarter buyers. The implementation of value based pricing strategies that occurred in the last few years are indicative of these changes. This book highlights many of the new perspectives and developments in pricing, including an importantneed to sell more value to the customer with the price. It explores pricing strategies and tactics from both theoretical and applied contexts, with a substantial focus onthe creation, communication, capture and sustainability of value through pricing. The socio-demographic and psychological aspects of the consumer's price acceptance behaviour are alsostudied in depth.
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