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How to brand nations, cities and destinations = a planning book for place branding /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	How to brand nations, cities and destinations/ Teemu Moilanen and Seppo Rainisto.
其他題名:	a planning book for place branding /
作者:	Moilanen, Teemu.
其他作者:	Rainisto, Seppo K.
出版者:	Basingstoke [England] ;Palgrave Macmillan, : 2009.,
面頁冊數:	ix, 202 p. :ill. ; : 25 cm.;
標題:	Place marketing. -
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230584594

How to brand nations, cities and destinations = a planning book for place branding /
Moilanen, Teemu.

How to brand nations, cities and destinationsa planning book for place branding /[electronic resource]:Teemu Moilanen and Seppo Rainisto. - Basingstoke [England] ;Palgrave Macmillan,2009. - ix, 202 p. :ill. ;25 cm.

Includes bibliographical references (p. 189-196) and index.

PART I: THEORETICAL FRAMEWORK FOR DEVELOPING A PLACE-BRAND -- What is a Brand? -- Importance of a Place-Brand and Benefits of a Brand -- A Brand Theoretical Basics of Thinking -- How is A BrandCreated? -- Challenges in Building a Place-Brand -- Success Factors of Place Marketing -- PART II: THE PROCESS OF BUILDING A COUNTRY-BRAND AND THE CORNERSTONES OF SUCCESS -- Case Norway -- Case Australia -- Case Scotland -- OtherExperiences in Country-Branding Projects -- Summary -- PART III: CITY AND DESTINATION BRANDING -- Copenhagen: A City Branding Case from Northern Europe -- Chicago: A CityBranding Case from the U.S. -- Comparisonbetween the U.S. and Northern European Branding -- TourismDestinationBranding -- Case Studies of World's Premiere Ski Destination Brands --PART IV: OPERATIONAL PLAN -- Country Brand: Operational Plan in Stages-- Country Brand: Summary of the Operational Plan -- Country Brand: Financing -- Country Brand: Timetable -- Destination Brand: Operation Plan in Stages -- Destination Brand: Summary of the Operational Plan.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 9780230584594

Standard No.: 10.1057/9780230584594doiSubjects--Topical Terms:

237174
Place marketing.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: G155.A1 / M56 2009eb

Dewey Class. No.: 910.68/8

How to brand nations, cities and destinations = a planning book for place branding /
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