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Global Latinas = Latin America's emerging multinationals /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Global Latinas/ Lourdes Casanova.
其他題名:	Latin America's emerging multinationals /
作者:	Casanova, Lourdes.
出版者:	Houndmills, Basingstoke ;Palgrave Macmillan, : 2009.,
面頁冊數:	xiv, 221 p. :ill. ; : 24 cm.;
標題:	International business enterprises - Latin America. -
標題:	Latin America - Civilization - 1948- -
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230235021

Global Latinas = Latin America's emerging multinationals /
Casanova, Lourdes.

Global LatinasLatin America's emerging multinationals /[electronic resource] :Lourdes Casanova. - Houndmills, Basingstoke ;Palgrave Macmillan,2009. - xiv, 221 p. :ill. ;24 cm. - INSEAD Business Press series. - INSEAD business press..

Includes bibliographical references and index.

Leaders of global Latinas - long-term planners and flexible visionaries -- Brazil's 'nationalchampions' - beyond privatization -- Mexico'sglobal Latinas - betting on the US? -- Business model innovation in Latin America - making the unusual usual -- Latin America as a brand - hard sell and soft sell -- Asia's challenge to Latin America - cooperation and competition -- From global Latina tocorporate citizen - is inequality a business issue?

We are in a new phase of globalization in which we are experiencing rapidly increasing investment flows South-South and South-North. According to the World Investment Report (2008) Outward Foreign Direct Investment from emerging economies reached

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 9780230235021Subjects--Topical Terms:

235188
International business enterprises
--Latin America.Subjects--Geographical Terms:

92108
Latin America
--Civilization--1948-Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HD2810.5 / .C375 2009

Dewey Class. No.: 338.8/898

Global Latinas = Latin America's emerging multinationals /
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100 1 $a Casanova, Lourdes. $3 305069
245 1 0 $a Global Latinas $h [electronic resource] : $b Latin America's emerging multinationals / $c Lourdes Casanova.
260 $a Houndmills, Basingstoke ; $a New York, NY : $c 2009. $b Palgrave Macmillan,
300 $a xiv, 221 p. : $b ill. ; $c 24 cm.
490 1 $a INSEAD Business Press series
504 $a Includes bibliographical references and index.
505 0 $a Leaders of global Latinas - long-term planners and flexible visionaries -- Brazil's 'nationalchampions' - beyond privatization -- Mexico'sglobal Latinas - betting on the US? -- Business model innovation in Latin America - making the unusual usual -- Latin America as a brand - hard sell and soft sell -- Asia's challenge to Latin America - cooperation and competition -- From global Latina tocorporate citizen - is inequality a business issue?
520 $a We are in a new phase of globalization in which we are experiencing rapidly increasing investment flows South-South and South-North. According to the World Investment Report (2008) Outward Foreign Direct Investment from emerging economies reached $2 53 billion in 2007, the highest level ever recorded representing about 14% of world outward flows. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 76 in 2008, with ten of them coming from Latin America Most of the research on multinationals has focusedon companies from developed markets. Research on multinationals from emerging economies is relatively new and most of the attention has been focused on multinationals from Asia. Little research has been done on the internationalization strategies and challenges of Latin American multinationals. This book aims to fill this void. Studying Latin American multinationals will not only provide insights into specific strategies deployed by successful firms but will also identify best practices thatcan be employed by the next generation multinationals from emerging markets.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2009. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Apr. 24, 2009). $n Access may be restricted to users at subscribing institutions.
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