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Growth management = two hats are better thanone /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Growth management/ Andrew Lester.
Reminder of title:	two hats are better thanone /
Author:	Lester, Andrew.
Published:	Houndmills, Basingstoke ;Palgrave Macmillan, : 2009.,
Description:	xvi, 202 p. :ill. ; : 25 cm.;
Subject:	Business planning. -
Online resource:	access to fulltext (Palgrave)
ISBN:	9780230233560

Growth management = two hats are better thanone /
Lester, Andrew.

Growth managementtwo hats are better thanone /[electronic resource] :Andrew Lester. - Houndmills, Basingstoke ;Palgrave Macmillan,2009. - xvi, 202 p. :ill. ;25 cm.

Includes bibliographical references and index.

Foreword -- -- Section 1 The Business Perspective -- -- Chapter 1 The Case for b3 sTwo Hats b4 s -- Chapter 2 What is Growth? -- -- Section 2 Growth Management -- -- Chapter 3 Organising for Growth -- Chapter 4 Implementing Sustainable Growth Management -- Chapter 5 Identifying Growth Opportunities -- Chapter 6 Prioritising Growth Opportunities -- Chapter 7 Controlled Creativity -- Chapter8 Proposition Plan -- Chapter9 Take It To Market Plan (Launch) -- Chapter 10 Growth Project Integration -- Chapter 11 Embedding Growth Management -- -- Section 3 -- -- Chapter 12 Growth In A Recession -- Chapter 13 You, Your "Two Hats" and Growth Management -- -- Bibliography.

Growth Management - In Recessions and Boom times Successful people and companies do two things at the same time: they deliver cash today, and sustainable growth tomorrow. They operate the business efficiently and they see and deliver great new opportunities. They use two differentstyles of thinking and management. Wearing Two Hats is essential to business. But how and when to wear each one?"We just can't implement anymore", "No one trusts us to do anything, everything has to go upstairs," There's no joined up thinking in this business". More and more these are the phrases of modern business life. Frustration is at all levels of companies, driven by a short term profit focus at the expense of longer term sustainable growth. Customer choice is at overload, they are more brand promiscuous. Employees move companies and sectors readily, there are far fewer b3 scareers for life b4 s. Companies are losing experience and processes as they slim down to remain nimble, reducing their ability to grow new business. Businesses and employees today must be comfortable wearing Two Hats: running the day job and separately delivering sustainable growth. But without the support and structure of the company and people around them, they will fail. This book explains the need for Two Hats and focuses on how to deliver sustainable growth in goodtimes and bad. It works for organisations and individuals.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 9780230233560Subjects--Topical Terms:

73346
Business planning.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HD30.28 / .L46 2009

Dewey Class. No.: 658.4/063

Growth management = two hats are better thanone /
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504 $a Includes bibliographical references and index.
505 0 $a Foreword -- -- Section 1 The Business Perspective -- -- Chapter 1 The Case for b3 sTwo Hats b4 s -- Chapter 2 What is Growth? -- -- Section 2 Growth Management -- -- Chapter 3 Organising for Growth -- Chapter 4 Implementing Sustainable Growth Management -- Chapter 5 Identifying Growth Opportunities -- Chapter 6 Prioritising Growth Opportunities -- Chapter 7 Controlled Creativity -- Chapter8 Proposition Plan -- Chapter9 Take It To Market Plan (Launch) -- Chapter 10 Growth Project Integration -- Chapter 11 Embedding Growth Management -- -- Section 3 -- -- Chapter 12 Growth In A Recession -- Chapter 13 You, Your "Two Hats" and Growth Management -- -- Bibliography.
520 $a Growth Management - In Recessions and Boom times Successful people and companies do two things at the same time: they deliver cash today, and sustainable growth tomorrow. They operate the business efficiently and they see and deliver great new opportunities. They use two differentstyles of thinking and management. Wearing Two Hats is essential to business. But how and when to wear each one?"We just can't implement anymore", "No one trusts us to do anything, everything has to go upstairs," There's no joined up thinking in this business". More and more these are the phrases of modern business life. Frustration is at all levels of companies, driven by a short term profit focus at the expense of longer term sustainable growth. Customer choice is at overload, they are more brand promiscuous. Employees move companies and sectors readily, there are far fewer b3 scareers for life b4 s. Companies are losing experience and processes as they slim down to remain nimble, reducing their ability to grow new business. Businesses and employees today must be comfortable wearing Two Hats: running the day job and separately delivering sustainable growth. But without the support and structure of the company and people around them, they will fail. This book explains the need for Two Hats and focuses on how to deliver sustainable growth in goodtimes and bad. It works for organisations and individuals.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2009. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Apr. 24, 2009). $n Access may be restricted to users at subscribing institutions.
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