新生學校財團法人新生醫護管理專科學校圖書館 |

Beyond Hofstede = culture frameworks for global marketing and management /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Beyond Hofstede/ edited by Cheryl Nakata.
Reminder of title:	culture frameworks for global marketing and management /
other author:	Nakata, Cheryl.
Published:	Basingstoke [England] ;Palgrave Macmillan, : 2009.,
Description:	xvi, 287 p. :ill. ; : 23 cm.;
Subject:	Marketing -
Online resource:	access to fulltext (Palgrave)
ISBN:	9780230240834

Beyond Hofstede = culture frameworks for global marketing and management /
Beyond Hofstedeculture frameworks for global marketing and management /[electronic resource] :edited by Cheryl Nakata. - Basingstoke [England] ;Palgrave Macmillan,2009. - xvi, 287 p. :ill. ;23 cm.

Includes bibliographical references and index.

Going Beyond Hofstede: Why We Need to and How / C.Nakata -- So What Kind of Atheist Are You? Exploring Cultural Universals and Differences / P.Christopher Earley -- Beyond Hofstede: Challengingthe Ten Commandments of Cross-Cultural Research / V.Taras & P.Steel -- Culture Theoriesin Global Marketing: A Literature-Based Assessment / C.Nakata & E.Izberk-Bilgin -- Culture in Context: New Theorizing for Today's Complex Cultural Organizations / M.Yoko Brannen -- Reflexive Culture's Consequences / S.Askegaard, D.Kjeldgaard, & E.J.Arnould -- Impact of Culture on Cross-Cultural Research / S.P.Douglas & C.Samuel Craig -- ConceptualizingCulture as Communication in Management and Marketing Research / W.L.Adair, N.R.Buchan & X.Chen -- Cultural Influence on Consumer Motivations:A Dynamic View / D.A.Briley -- Shifting Perspectives: Multiple Cultures and Community Embeddedness in an Anglo-GermanMNC / F.Moore -- Using Mental Models to Study Cross-Cultural Interactions / L.A.Liu & C.Dale -- Reflexive Considerations of Culture Theories in Global Marketing / C.Nakata.

Almost thirty years ago, Geert Hofstede introduced a culture paradigm that has been widely influential, and formed the dominant understanding of culture, in international business. However, questions have been raised about the paradigm's relevance in light of culture's increasing fluidity andcomplexity stemming from globalization. This book attemptsto go beyond Hofstede by presenting alternative culture frameworks andperspectives from leading scholars in global marketing and management.Fresh, contemporary ideas about culture are offered to help international business researchers and managers navigate the varied terrains of countries, regions, and the world. These ideas issue from studies that probe the nature and ramifications of culture for the marketing of goodsand services worldwide as well as the management of transnational enterprises. Readers will find in the book rich, diverse insights that apply to global businesses, where cultural understanding is no longer an option but a necessity.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 9780230240834

Standard No.: 10.1057/9780230240834doiSubjects--Topical Terms:

146263
Marketing
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415 / .B4455 2009

Dewey Class. No.: 658.8/4

Beyond Hofstede = culture frameworks for global marketing and management /
LDR:03364nmm 2200301Ia 4500 001 158601
003 OCoLC
005 20100709082004.0
006 m d
007 cr cn|
008 160219s2009 enka sb 001 0 eng d
020 $a 9780230240834
020 $a 0230240836
024 7 $a 10.1057/9780230240834 $2 doi
035 $a (OCoLC)497757151
035 $a ocn497757151
040 $a UKPGM $b eng $c UKPGM
049 $a APTA
050 1 4 $a HF5415 $b .B4455 2009
082 0 4 $a 658.8/4 $2 22
245 0 0 $a Beyond Hofstede $h [electronic resource] : $b culture frameworks for global marketing and management / $c edited by Cheryl Nakata.
260 $a Basingstoke [England] ; $a New York : $c 2009. $b Palgrave Macmillan,
300 $a xvi, 287 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
505 0 $a Going Beyond Hofstede: Why We Need to and How / C.Nakata -- So What Kind of Atheist Are You? Exploring Cultural Universals and Differences / P.Christopher Earley -- Beyond Hofstede: Challengingthe Ten Commandments of Cross-Cultural Research / V.Taras & P.Steel -- Culture Theoriesin Global Marketing: A Literature-Based Assessment / C.Nakata & E.Izberk-Bilgin -- Culture in Context: New Theorizing for Today's Complex Cultural Organizations / M.Yoko Brannen -- Reflexive Culture's Consequences / S.Askegaard, D.Kjeldgaard, & E.J.Arnould -- Impact of Culture on Cross-Cultural Research / S.P.Douglas & C.Samuel Craig -- ConceptualizingCulture as Communication in Management and Marketing Research / W.L.Adair, N.R.Buchan & X.Chen -- Cultural Influence on Consumer Motivations:A Dynamic View / D.A.Briley -- Shifting Perspectives: Multiple Cultures and Community Embeddedness in an Anglo-GermanMNC / F.Moore -- Using Mental Models to Study Cross-Cultural Interactions / L.A.Liu & C.Dale -- Reflexive Considerations of Culture Theories in Global Marketing / C.Nakata.
520 $a Almost thirty years ago, Geert Hofstede introduced a culture paradigm that has been widely influential, and formed the dominant understanding of culture, in international business. However, questions have been raised about the paradigm's relevance in light of culture's increasing fluidity andcomplexity stemming from globalization. This book attemptsto go beyond Hofstede by presenting alternative culture frameworks andperspectives from leading scholars in global marketing and management.Fresh, contemporary ideas about culture are offered to help international business researchers and managers navigate the varied terrains of countries, regions, and the world. These ideas issue from studies that probe the nature and ramifications of culture for the marketing of goodsand services worldwide as well as the management of transnational enterprises. Readers will find in the book rich, diverse insights that apply to global businesses, where cultural understanding is no longer an option but a necessity.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2010. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Jan. 11, 2010). $n Access may be restricted to users at subscribing institutions.
650 0 $a Marketing $3 146263
650 0 $a Management $3 146241
650 0 $a International trade $x Social aspects. $3 297168
655 7 $a Electronic books. $2 local. $3 96803
700 1 $a Nakata, Cheryl. $3 305122
710 2 $a Palgrave Connect (Online service) $3 227469
776 1 $c Original $z 9780230202399 $z 023020239X $w (DLC) 2009013619 $w (OCoLC)290431922
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230240834 $z access to fulltext (Palgrave)