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The global corporate brand book
~
Morley, Michael.
The global corporate brand book
Record Type:
Electronic resources : Monograph/item
Title/Author:
The global corporate brand book/ by MichaelMorley.
Author:
Morley, Michael.
Published:
Basingstoke :Palgrave Macmillan, : 2009.,
Description:
1 online resource (xvii, 230 p.) :ill. :
Notes:
Description based on print version record.
Subject:
Business names. -
Online resource:
access to fulltext (Palgrave)
ISBN:
9780230239456 (electronic bk.)
The global corporate brand book
Morley, Michael.
The global corporate brand book
[electronic resource] /by MichaelMorley. - Basingstoke :Palgrave Macmillan,2009. - 1 online resource (xvii, 230 p.) :ill.
Description based on print version record.
Includes bibliographical references and index.
The Brand House -- The House of Brands -- We are Family -- The BrandC'est Moi -- Transition -The Next Generation -- Beyond Corporations: Can "Cool Britannia" or "Japan Inc" be a brand? -- Biz to Biz brands: The Boring Business of B2B -- Professional Service Firms -- Not-for-profits -- It's starting from the inside p5 sLiving the Brand -- Mergers and name changes -- Crisis - The defining moment -- The pillars (elements) -- Corporate Social Responsibility -- What's it Worth? -- The Role ofPublic Relations in Brand Building -- Researching Brand Reputation.
ISBN: 9780230239456 (electronic bk.)
Standard No.: 10.1057/9780230239456doiSubjects--Topical Terms:
305144
Business names.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HD69.B7 / M666 2009eb
Dewey Class. No.: 658.827
The global corporate brand book
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9781403996633 (hbk.)
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1403996636 (hbk.)
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(OCoLC)497757200
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eng
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Morley, Michael.
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The global corporate brand book
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[electronic resource] /
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by MichaelMorley.
260
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Basingstoke :
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2009.
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Palgrave Macmillan,
300
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1 online resource (xvii, 230 p.) :
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ill.
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Description based on print version record.
504
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Includes bibliographical references and index.
505
0
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The Brand House -- The House of Brands -- We are Family -- The BrandC'est Moi -- Transition -The Next Generation -- Beyond Corporations: Can "Cool Britannia" or "Japan Inc" be a brand? -- Biz to Biz brands: The Boring Business of B2B -- Professional Service Firms -- Not-for-profits -- It's starting from the inside p5 sLiving the Brand -- Mergers and name changes -- Crisis - The defining moment -- The pillars (elements) -- Corporate Social Responsibility -- What's it Worth? -- The Role ofPublic Relations in Brand Building -- Researching Brand Reputation.
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Business names.
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305144
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288491
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Electronic books.
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201536
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Electronic books.
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96803
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Print version:
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Morley, Michael.
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Global corporate brand book.
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Basingstoke : Palgrave Macmillan, 2009
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9781403996633
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(OCoLC)312626448
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http://www.palgraveconnect.com/doifinder/10.1057/9780230239456
$z
access to fulltext (Palgrave)
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