語系:
繁體中文
English
說明(常見問題)
回圖書館
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
The global corporate brand book
~
Morley, Michael.
The global corporate brand book
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
The global corporate brand book/ by MichaelMorley.
作者:
Morley, Michael.
出版者:
Basingstoke :Palgrave Macmillan, : 2009.,
面頁冊數:
1 online resource (xvii, 230 p.) :ill. :
附註:
Description based on print version record.
標題:
Business names. -
電子資源:
access to fulltext (Palgrave)
ISBN:
9780230239456 (electronic bk.)
The global corporate brand book
Morley, Michael.
The global corporate brand book
[electronic resource] /by MichaelMorley. - Basingstoke :Palgrave Macmillan,2009. - 1 online resource (xvii, 230 p.) :ill.
Description based on print version record.
Includes bibliographical references and index.
The Brand House -- The House of Brands -- We are Family -- The BrandC'est Moi -- Transition -The Next Generation -- Beyond Corporations: Can "Cool Britannia" or "Japan Inc" be a brand? -- Biz to Biz brands: The Boring Business of B2B -- Professional Service Firms -- Not-for-profits -- It's starting from the inside p5 sLiving the Brand -- Mergers and name changes -- Crisis - The defining moment -- The pillars (elements) -- Corporate Social Responsibility -- What's it Worth? -- The Role ofPublic Relations in Brand Building -- Researching Brand Reputation.
ISBN: 9780230239456 (electronic bk.)
Standard No.: 10.1057/9780230239456doiSubjects--Topical Terms:
305144
Business names.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HD69.B7 / M666 2009eb
Dewey Class. No.: 658.827
The global corporate brand book
LDR
:01735cmm 2200313Ia 4500
001
158610
003
OCoLC
005
20100709082014.0
006
m d
007
cr cn|
008
160219s2009 enka sb 001 0 eng d
020
$a
9780230239456 (electronic bk.)
020
$a
0230239455 (electronic bk.)
020
$z
9781403996633 (hbk.)
020
$z
1403996636 (hbk.)
024
7
$a
10.1057/9780230239456
$2
doi
035
$a
(OCoLC)497757200
035
$a
ocn497757200
040
$a
UKPGM
$b
eng
$c
UKPGM
$d
MNT
$d
OCLCQ
$d
EBLCP
$d
NLGGC
049
$a
APTA
050
4
$a
HD69.B7
$b
M666 2009eb
082
0 4
$a
658.827
$2
22
100
1
$a
Morley, Michael.
$3
305143
245
1 4
$a
The global corporate brand book
$h
[electronic resource] /
$c
by MichaelMorley.
260
$a
Basingstoke :
$c
2009.
$b
Palgrave Macmillan,
300
$a
1 online resource (xvii, 230 p.) :
$b
ill.
500
$a
Description based on print version record.
504
$a
Includes bibliographical references and index.
505
0
$a
The Brand House -- The House of Brands -- We are Family -- The BrandC'est Moi -- Transition -The Next Generation -- Beyond Corporations: Can "Cool Britannia" or "Japan Inc" be a brand? -- Biz to Biz brands: The Boring Business of B2B -- Professional Service Firms -- Not-for-profits -- It's starting from the inside p5 sLiving the Brand -- Mergers and name changes -- Crisis - The defining moment -- The pillars (elements) -- Corporate Social Responsibility -- What's it Worth? -- The Role ofPublic Relations in Brand Building -- Researching Brand Reputation.
650
0
$a
Business names.
$3
305144
650
0
$a
Corporate image.
$3
288491
650
7
$a
Electronic books.
$3
201536
655
7
$a
Electronic books.
$2
local.
$3
96803
776
0 8
$i
Print version:
$a
Morley, Michael.
$t
Global corporate brand book.
$d
Basingstoke : Palgrave Macmillan, 2009
$z
9781403996633
$w
(OCoLC)312626448
856
4 0
$u
http://www.palgraveconnect.com/doifinder/10.1057/9780230239456
$z
access to fulltext (Palgrave)
筆 0 讀者評論
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入