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Globalizing ideal beauty = how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty forthe twentieth century /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Globalizing ideal beauty/ Denise H. Sutton.
其他題名:	how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty forthe twentieth century /
作者:	Sutton, Denise H.
出版者:	New York :Palgrave Macmillan, : 2009.,
面頁冊數:	xii, 210 p. :ill. ; : 22 cm.;
標題:	Women in the advertising industry - History. - United States -
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230100435

Globalizing ideal beauty = how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty forthe twentieth century /
Sutton, Denise H.

Globalizing ideal beautyhow female copywriters of the J. Walter Thompson Advertising Agency redefined beauty forthe twentieth century /[electronic resource] :Denise H. Sutton. - 1st ed. - New York :Palgrave Macmillan,2009. - xii, 210 p. :ill. ;22 cm.

Includes bibliographical references and index.

From suffrage to soap : Helen Lansdowne Resor and the women's editorial department -- "Good looks supremacy" : advertising an American ideal beauty -- Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study -- Selling sex and science : Woodbury's facial soap case study -- J. Walter Thompson's international expansion and the ideology of civilization -- J. Walter Thompson's international advertisements : the universal appeal to beauty.

Globalizing Ideal Beauty is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 9780230100435

Standard No.: 10.1057/9780230100435doiSubjects--Corporate Names:

305183
J. Walter Thompson Company.
Women's Editorial Department.Subjects--Topical Terms:

305184
Women in the advertising industry
--History.--United StatesIndex Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5805 / .S87 2009

Dewey Class. No.: 659.1092/2

Globalizing ideal beauty = how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty forthe twentieth century /
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