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Sensory marketing
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Sensory marketing
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Sensory marketing/ Bertil Hultâen, Niklas Broweus, Marcus van Dijk.
作者:
Hultâen, Bertil,
其他作者:
Broweus, Niklas.
出版者:
Basingstoke ;Palgrave Macmillan, : 2009.,
面頁冊數:
xiii, 183 p. :ill. ; : 25 cm.;
標題:
Marketing. -
電子資源:
access to fulltext (Palgrave)
ISBN:
9780230237049
Sensory marketing
Hultâen, Bertil,1949-
Sensory marketing
[electronic resource] /Bertil Hultâen, Niklas Broweus, Marcus van Dijk. - Basingstoke ;Palgrave Macmillan,2009. - xiii, 183 p. :ill. ;25 cm.
Includes bibliographical references and index.
Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.
Mode of access:World Wide Web.
ISBN: 9780230237049
Standard No.: 10.1057/9780230237049doiSubjects--Topical Terms:
73316
Marketing.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5415 / .H85 2009
Dewey Class. No.: 658.8
Sensory marketing
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