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Investor relations = principles and international best practices of financial communications /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Investor relations/ Anne Guimard.
其他題名:	principles and international best practices of financial communications /
作者:	Guimard, Anne,
出版者:	Basingstoke [England] ;Palgrave Macmillan, : 2008.,
面頁冊數:	xiv, 190 p. :ill., plans ; : 24 cm.;
附註:	Includes index.
標題:	Corporations - Investor relations. -
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230595118

Investor relations = principles and international best practices of financial communications /
Guimard, Anne,1962-

Investor relationsprinciples and international best practices of financial communications /[electronic resource] :Anne Guimard. - Basingstoke [England] ;Palgrave Macmillan,2008. - xiv, 190 p. :ill., plans ;24 cm. - Finance and capital markets series. - Finance and capital markets..

Includes index.

Competing for Capital -- Key to Successful Investor Relations -- Implementing Best Practice Investor Relations Strategy -- Measuring the Value of Investor Relations -- Conclusion -- Resources.

This book provides a wealth of strategic and tactical advice on how to understand and implement best practice Investor Relations from any perspective in the world. It is a practical and comprehensive guide which introduces the reader to a broad range of topics included in the theory and practice of Investor Relations, such as marketing communication,and finance and securities law compliance. Presenting Investor Relations as a tool to be leveraged and a process to be mastered, this comprehensive guide offers many easy-to-use and reliable educational features.It contains proven, effectivetechniques, expert advice and helpful tips which will be valuable to anyone involved in competing for capital. Investor Relations combines the art and science of marketing, financialanalysis, financial communications and investor relations in single, indispensable source.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 9780230595118

Standard No.: 10.1057/9780230595118doiSubjects--Topical Terms:

235506
Corporations
--Investor relations.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HD2744 / .G85 2008eb

Dewey Class. No.: 658.15/224

Investor relations = principles and international best practices of financial communications /
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