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Marketing the populist politician = the demotic democrat /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing the populist politician/ Robert Busby.
Reminder of title:	the demotic democrat /
Author:	Busby, Robert.
Published:	Basingstoke [England] ;Palgrave Macmillan, : 2009.,
Description:	ix, 232 p. ;22 cm.;
Subject:	Marketing - Political aspects - Great Britain. -
Online resource:	access to fulltext (Palgrave)
ISBN:	9780230244283

Marketing the populist politician = the demotic democrat /
Busby, Robert.

Marketing the populist politicianthe demotic democrat /[electronic resource] :Robert Busby. - Basingstoke [England] ;Palgrave Macmillan,2009. - ix, 232 p. ;22 cm.

Includes bibliographical references and index.

Leadership and Ordinariness -- Cloth Coats and Camelot -- Thatcher and Major: Marketing a Conservative Identity -- Confronting an Elite Identity -- New Labour and Tony Blair -- Bush, NASCAR Dads and Wal-Mart Moms -- Cameron and Brown -- Conclusion.

The marketing of politicians has increasingly revolved around the interplay between their social characteristics and their political appeal. The presentation of political leaders as 'ordinary' has become an important criteria for their electoral standing. Marketing the Populist Politician examines how and why selected political leaders from the United Kingdom and United States have adopted a populist remit and presentedtheir ordinariness as an asset when engaging in a fight for popular credibility. It considers how emotional values and social hardship appearto be contemporary necessities in politics, and how these are presented and manufactured for popular consumption.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 9780230244283Subjects--Topical Terms:

306995
Marketing
--Political aspects--Great Britain.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: JA85.2.G7 / B87 2009

Dewey Class. No.: 324.7/30941

Marketing the populist politician = the demotic democrat /
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504 $a Includes bibliographical references and index.
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520 $a The marketing of politicians has increasingly revolved around the interplay between their social characteristics and their political appeal. The presentation of political leaders as 'ordinary' has become an important criteria for their electoral standing. Marketing the Populist Politician examines how and why selected political leaders from the United Kingdom and United States have adopted a populist remit and presentedtheir ordinariness as an asset when engaging in a fight for popular credibility. It considers how emotional values and social hardship appearto be contemporary necessities in politics, and how these are presented and manufactured for popular consumption.
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