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Advertising 2.0 = social media marketing in a web 2.0 world /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Advertising 2.0/ Tracy L. Tuten.
其他題名:	social media marketing in a web 2.0 world /
作者:	Tuten, Tracy L.,
出版者:	Westport, Conn. :Praeger Publishers, : c2008.,
面頁冊數:	p.
標題:	Internet advertising. -
電子資源:	An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:	0313352976 (e-Book)

Advertising 2.0 = social media marketing in a web 2.0 world /
Tuten, Tracy L.,1967-

Advertising 2.0social media marketing in a web 2.0 world /[electronic resource] :Tracy L. Tuten. - Westport, Conn. :Praeger Publishers,c2008. - p.

Includes bibliographical references and index.

Advertising online : engaging consumers with web 2.0 -- Socialcentricity and the emergence of social media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the vlobalization of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success.

ISBN: 0313352976 (e-Book)

LCCN: 2008016491Subjects--Topical Terms:

73062
Internet advertising.

LC Class. No.: HF6146.I58 / T88 2008

Dewey Class. No.: 659.14/4

Advertising 2.0 = social media marketing in a web 2.0 world /
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