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Building buzz to beat the big boys =...

O'Leary, Steve.

Building buzz to beat the big boys = word-of-mouth marketing for small businesses /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Building buzz to beat the big boys/ Steve O'Leary and Kim Sheehan.
其他題名:	word-of-mouth marketing for small businesses /
作者:	O'Leary, Steve.
其他作者:	Sheehan, Kim.
出版者:	Westport, Conn. :Praeger Publishers, : 2008.,
面頁冊數:	xvi, 178 p. :ill. ; : 25 cm.;
標題:	Word-of-mouth advertising. -
電子資源:	An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:	0313345996 (e-Book)

Building buzz to beat the big boys = word-of-mouth marketing for small businesses /
O'Leary, Steve.

Building buzz to beat the big boysword-of-mouth marketing for small businesses /[electronic resource] :Steve O'Leary and Kim Sheehan. - Westport, Conn. :Praeger Publishers,2008. - xvi, 178 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 0313345996 (e-Book)

LCCN: 2007041080Subjects--Topical Terms:

309441
Word-of-mouth advertising.

LC Class. No.: HF5827.95 / .O44 2008

Dewey Class. No.: 658.8/72

Building buzz to beat the big boys = word-of-mouth marketing for small businesses /
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008 160219s2008 ctua b 001 0 eng
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020 $a 0313345996 (e-Book)
020 $a 9780313345999 (e-Book)
020 $a 0313345988 (alk. paper)
020 $a 9780313345982 (alk. paper)
035 $a (OCoLC)ocn174040218
035 $a ABC0313345996
040 $a DLC $c DLC $d YDX $d BAKER $d BTCTA $d YDXCP $d UKM $d DLC
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245 1 0 $a Building buzz to beat the big boys $h [electronic resource] : $b word-of-mouth marketing for small businesses / $c Steve O'Leary and Kim Sheehan.
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300 $a xvi, 178 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 0 $a Word-of-mouth advertising. $3 309441
650 0 $a Small business $x Marketing. $3 298412
700 1 $a Sheehan, Kim. $3 272554
776 $c Original $z 0313345988
856 4 0 $3 Bibliographic record display $u http://ebooks.abc-clio.com/?isbn=9780313345999 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.

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