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Lifestyle marketing = reaching the n...

Mazze, Edward M.

Lifestyle marketing = reaching the new American consumer /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Lifestyle marketing/ Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.
Reminder of title:	reaching the new American consumer /
Author:	Michman, Ronald D.
other author:	Mazze, Edward M.
Published:	Westport, Conn. :Praeger, : 2003.,
Description:	xii, 241 p. ;25 cm.;
Subject:	Market segmentation - United States. -
Online resource:	An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:	0313053804 (e-Book)

Lifestyle marketing = reaching the new American consumer /
Michman, Ronald D.

Lifestyle marketingreaching the new American consumer /[electronic resource] :Ronald D. Michman, Edward M. Mazze, and Alan J. Greco. - Westport, Conn. :Praeger,2003. - xii, 241 p. ;25 cm.

Includes bibliographical references (p. [221]-227) and index.

ISBN: 0313053804 (e-Book)

LCCN: 2003057995Subjects--Topical Terms:

310620
Market segmentation
--United States.

LC Class. No.: HF5415.127 / .M535 2003

Dewey Class. No.: 658.8/343

Lifestyle marketing = reaching the new American consumer /
LDR:01075nmm 2200277 a 4500 001 160841
003 DLC
005 20040626112401.0
008 160219s2003 ctu b 001 0 eng
010 $a 2003057995
020 $a 0313053804 (e-Book)
020 $a 9780313053801 (e-Book)
020 $a 1567206409 (alk. paper)
020 $a 9781567206401 (alk. paper)
035 $a 2003057995
035 $a ABC0313053804
040 $a DLC $c DLC $d DLC
042 $a pcc
043 $a n-us---
050 0 $a HF5415.127 $b .M535 2003
082 0 0 $a 658.8/343 $2 22
100 1 $a Michman, Ronald D. $3 310617
245 1 0 $a Lifestyle marketing $h [electronic resource] : $b reaching the new American consumer / $c Ronald D. Michman, Edward M. Mazze, and Alan J. Greco.
260 $a Westport, Conn. : $c 2003. $b Praeger,
300 $a xii, 241 p. ; $c 25 cm.
504 $a Includes bibliographical references (p. [221]-227) and index.
650 0 $a Market segmentation $z United States. $3 310620
650 0 $a Target marketing $z United States. $3 305129
650 0 $a Consumers' preferences $z United States. $3 307949
650 0 $a Consumer behavior $z United States. $3 96241
650 0 $a Lifestyles $z United States. $3 233427
700 1 $a Mazze, Edward M. $3 310618
700 1 $a Greco, Alan James, $d 1950- $3 310619
776 $c Original $z 1567206409
856 4 0 $3 Bibliographic record display $u http://ebooks.abc-clio.com/?isbn=9780313053801 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.

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