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Marketing exchange relationships, tr...
~
Houston, Franklin S.
Marketing exchange relationships, transactions, and their media
Record Type:
Electronic resources : Monograph/item
Title/Author:
Marketing exchange relationships, transactions, and their media/ edited by Franklin S. Houston.
other author:
Houston, Franklin S.
Published:
Westport, Conn. :Quorum, : 1994.,
Description:
xiii, 319 p. :ill. ; : 25 cm.;
Subject:
Marketing - Management. -
Online resource:
An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:
0313035512 (e-Book)
Marketing exchange relationships, transactions, and their media
Marketing exchange relationships, transactions, and their media
[electronic resource] /edited by Franklin S. Houston. - Westport, Conn. :Quorum,1994. - xiii, 319 p. :ill. ;25 cm.
Includes bibliographical references (p. [267]-302) and index.
ISBN: 0313035512 (e-Book)
LCCN: 93014126 Subjects--Topical Terms:
159377
Marketing
--Management.
LC Class. No.: HF5415.13 / .M3453 1994
Dewey Class. No.: 658.8
Marketing exchange relationships, transactions, and their media
LDR
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160863
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19940228171049.5
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160219s1994 ctua b 001 0 eng
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0313035512 (e-Book)
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9780313035517 (e-Book)
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0899308090 (alk. paper)
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.M3453 1994
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Marketing exchange relationships, transactions, and their media
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[electronic resource] /
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edited by Franklin S. Houston.
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Westport, Conn. :
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1994.
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Quorum,
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xiii, 319 p. :
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ill. ;
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25 cm.
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Includes bibliographical references (p. [267]-302) and index.
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Marketing
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Management.
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159377
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Houston, Franklin S.
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http://ebooks.abc-clio.com/?isbn=9780313035517
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An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
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