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Marketing strategies for the mature ...

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Moschis, George P., (1944-)

Marketing strategies for the mature market

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing strategies for the mature market/ George P. Moschis.
Author:	Moschis, George P.,
Published:	Westport, Conn. :Quorum Books, : 1994.,
Description:	xiv, 198 p. ;24 cm.;
Subject:	Marketing - Management. -
Online resource:	An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:	0313035830 (e-Book)

Marketing strategies for the mature market
Moschis, George P.,1944-

Marketing strategies for the mature market[electronic resource] /George P. Moschis. - Westport, Conn. :Quorum Books,1994. - xiv, 198 p. ;24 cm.

Includes bibliographical references (p. [189]-194) and index.

ISBN: 0313035830 (e-Book)

LCCN: 94008542 Subjects--Topical Terms:

159377
Marketing
--Management.

LC Class. No.: HF5415.13 / .M677 1994

Dewey Class. No.: 658.8/02

Marketing strategies for the mature market
LDR:00951nmm 2200241 a 4500 001 160865
003 DLC
005 20040412093207.0
008 160219s1994 ctu b 001 0 eng
010 $a 94008542
020 $a 0313035830 (e-Book)
020 $a 9780313035838 (e-Book)
020 $a 0899308872 (alk. paper)
020 $a 9780899308876 (alk. paper)
035 $a ABC0313035830
040 $a DLC $c DLC $d DLC
050 0 $a HF5415.13 $b .M677 1994
082 0 0 $a 658.8/02 $2 20
100 1 $a Moschis, George P., $d 1944- $3 310671
245 1 0 $a Marketing strategies for the mature market $h [electronic resource] / $c George P. Moschis.
260 $a Westport, Conn. : $c 1994. $b Quorum Books,
300 $a xiv, 198 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. [189]-194) and index.
650 0 $a Marketing $x Management. $3 159377
650 0 $a Market segmentation. $3 286659
650 0 $a New products $x Marketing. $3 159424
650 0 $a Older consumers. $3 245028
776 $c Original $z 0899308872
856 4 0 $3 Bibliographic record display $u http://ebooks.abc-clio.com/?isbn=9780313035838 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.

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