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Marketing strategies for the mature ...
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Moschis, George P., (1944-)
Marketing strategies for the mature market
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Marketing strategies for the mature market/ George P. Moschis.
作者:
Moschis, George P.,
出版者:
Westport, Conn. :Quorum Books, : 1994.,
面頁冊數:
xiv, 198 p. ;24 cm.;
標題:
Marketing - Management. -
電子資源:
An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:
0313035830 (e-Book)
Marketing strategies for the mature market
Moschis, George P.,1944-
Marketing strategies for the mature market
[electronic resource] /George P. Moschis. - Westport, Conn. :Quorum Books,1994. - xiv, 198 p. ;24 cm.
Includes bibliographical references (p. [189]-194) and index.
ISBN: 0313035830 (e-Book)
LCCN: 94008542 Subjects--Topical Terms:
159377
Marketing
--Management.
LC Class. No.: HF5415.13 / .M677 1994
Dewey Class. No.: 658.8/02
Marketing strategies for the mature market
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