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Making marketing happen = how great ...

Smith, Brian D., (BSc (Hons))

Making marketing happen = how great companies make strategic marketing planning work for them /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Making marketing happen/ Brian D. Smith.
Reminder of title:	how great companies make strategic marketing planning work for them /
Author:	Smith, Brian D.,
Published:	Oxford :Elsevier Butterworth-Heinemann, : 2005.,
Description:	xvi, 377 p. ;25 cm.;
Notes:	Title from e-book title screen (viewed October 6, 2007).
Subject:	Marketing - Planning. -
Online resource:	Connect to MyiLibrary resource
ISBN:	9786610642045

Making marketing happen = how great companies make strategic marketing planning work for them /
Smith, Brian D.,BSc (Hons)

Making marketing happenhow great companies make strategic marketing planning work for them /[electronic resource] :Brian D. Smith. - Oxford :Elsevier Butterworth-Heinemann,2005. - xvi, 377 p. ;25 cm.

Title from e-book title screen (viewed October 6, 2007).

Includes bibliographical references (p. [360]-370) and index.

Electronic reproduction.
UK :
MyiLibrary,
2007

Available via World Wide Web.

ISBN: 9786610642045Subjects--Topical Terms:

280197
Marketing
--Planning.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5411 / .M35 2005eb

Dewey Class. No.: 658.802

Making marketing happen = how great companies make strategic marketing planning work for them /
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005 20060127000000.0
006 m d
007 cr zn |
008 160219s2005 enka fsb 001 0 eng d
020 $a 9786610642045
020 $z 0750662484 (Paper)
020 $z 0080455360 (electronic bk.)
035 $a 064204 $b MIL
035 $a cis5672568
040 $a UK-RwCLS $c UK-RwCLS
050 1 4 $a HF5411 $b .M35 2005eb
082 0 4 $a 658.802 $2 22
100 1 $a Smith, Brian D., $c BSc (Hons) $3 312009
245 1 0 $a Making marketing happen $h [electronic resource] : $b how great companies make strategic marketing planning work for them / $c Brian D. Smith.
260 $a Oxford : $c 2005. $b Elsevier Butterworth-Heinemann,
300 $a xvi, 377 p. ; $c 25 cm.
500 $a Title from e-book title screen (viewed October 6, 2007).
504 $a Includes bibliographical references (p. [360]-370) and index.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2007 $n Available via World Wide Web. $n Access may be limited to MIL affiliated libraries.
650 0 $a Marketing $x Planning. $3 280197
650 0 $a Strategic planning. $3 96072
655 7 $a Electronic books. $2 local. $3 96803
710 2 $a MyiLibrary. $3 311848
856 4 $z Connect to MyiLibrary resource $u http://www.myilibrary.com?id=64204

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