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Making marketing happen = how great ...

Smith, Brian D., (BSc (Hons))

Making marketing happen = how great companies make strategic marketing planning work for them /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Making marketing happen/ Brian D. Smith.
其他題名:	how great companies make strategic marketing planning work for them /
作者:	Smith, Brian D.,
出版者:	Oxford :Elsevier Butterworth-Heinemann, : 2005.,
面頁冊數:	xvi, 377 p. ;25 cm.;
附註:	Title from e-book title screen (viewed October 6, 2007).
標題:	Strategic planning. -
電子資源:	Connect to MyiLibrary resource
ISBN:	9786610642045

Making marketing happen = how great companies make strategic marketing planning work for them /
Smith, Brian D.,BSc (Hons)

Making marketing happenhow great companies make strategic marketing planning work for them /[electronic resource] :Brian D. Smith. - Oxford :Elsevier Butterworth-Heinemann,2005. - xvi, 377 p. ;25 cm.

Title from e-book title screen (viewed October 6, 2007).

Includes bibliographical references (p. [360]-370) and index.

Electronic reproduction.
UK :
MyiLibrary,
2007

Available via World Wide Web.

ISBN: 9786610642045Subjects--Topical Terms:

96072
Strategic planning.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5411 / .M35 2005eb

Dewey Class. No.: 658.802

Making marketing happen = how great companies make strategic marketing planning work for them /
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020 $z 0750662484 (Paper)
020 $z 0080455360 (electronic bk.)
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035 $a cis5672568
040 $a UK-RwCLS $c UK-RwCLS
050 1 4 $a HF5411 $b .M35 2005eb
082 0 4 $a 658.802 $2 22
100 1 $a Smith, Brian D., $c BSc (Hons) $3 312009
245 1 0 $a Making marketing happen $h [electronic resource] : $b how great companies make strategic marketing planning work for them / $c Brian D. Smith.
260 $a Oxford : $c 2005. $b Elsevier Butterworth-Heinemann,
300 $a xvi, 377 p. ; $c 25 cm.
500 $a Title from e-book title screen (viewed October 6, 2007).
504 $a Includes bibliographical references (p. [360]-370) and index.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2007 $n Available via World Wide Web. $n Access may be limited to MIL affiliated libraries.
650 0 $a Strategic planning. $3 96072
650 0 $a Marketing $x Planning. $3 280197
655 7 $a Electronic books. $2 local. $3 96803
710 2 $a MyiLibrary. $3 311848
856 4 $z Connect to MyiLibrary resource $u http://www.myilibrary.com?id=64204

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