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Mobile marketing = achieving competi...

Salter, Ben.

Mobile marketing = achieving competitive advantage through wireless technology /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Mobile marketing/ Alex Michael and Ben Salter.
Reminder of title:	achieving competitive advantage through wireless technology /
Author:	Michael, Alex.
other author:	Salter, Ben.
Published:	Amsterdam :Elsevier Butterworth-Heinemann, : 2006.,
Description:	x, 237 p. :ill. ; : 24 cm.;
Notes:	Title from e-book title screen (viewed October 15, 2007).
Subject:	Cellular telephone services industry. -
Online resource:	Connect to MyiLibrary resource
ISBN:	9786610642311

Mobile marketing = achieving competitive advantage through wireless technology /
Michael, Alex.

Mobile marketingachieving competitive advantage through wireless technology /[electronic resource] :Alex Michael and Ben Salter. - 1st ed. - Amsterdam :Elsevier Butterworth-Heinemann,2006. - x, 237 p. :ill. ;24 cm.

Title from e-book title screen (viewed October 15, 2007).

Electronic reproduction.
UK :
MyiLibrary,
2007

Available via World Wide Web.

ISBN: 9786610642311Subjects--Topical Terms:

132281
Cellular telephone services industry.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415.1265 / .M53 2006eb

Dewey Class. No.: 658.872

Mobile marketing = achieving competitive advantage through wireless technology /
LDR:01008cmm 2200265 a 4500 001 161467
003 OCoLC
005 20070815155817.0
006 m d
007 cr zn |
008 160219s2006 ne a s 001 0 eng d
020 $a 9786610642311
020 $z 0750667478 (Paper)
020 $z 008045965X (electronic bk.)
035 $a 064231 $b MIL
035 $a cis5672622
040 $a UK-RwCLS $c UK-RwCLS
050 1 4 $a HF5415.1265 $b .M53 2006eb
082 0 4 $a 658.872 $2 22
100 1 $a Michael, Alex. $3 312018
245 1 0 $a Mobile marketing $h [electronic resource] : $b achieving competitive advantage through wireless technology / $c Alex Michael and Ben Salter.
250 $a 1st ed.
260 $a Amsterdam : $c 2006. $b Elsevier Butterworth-Heinemann,
300 $a x, 237 p. : $b ill. ; $c 24 cm.
500 $a Title from e-book title screen (viewed October 15, 2007).
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2007 $n Available via World Wide Web. $n Access may be limited to MIL affiliated libraries.
650 0 $a Cellular telephone services industry. $3 132281
650 0 $a Internet marketing. $3 73029
650 0 $a Wireless communication systems. $3 92966
650 0 $a Target marketing. $3 288002
655 7 $a Electronic books. $2 local. $3 96803
700 1 $a Salter, Ben. $3 312019
710 2 $a MyiLibrary. $3 311848
856 4 $z Connect to MyiLibrary resource $u http://www.myilibrary.com?id=64231

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