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Profitable marketing communications ...

Young, Antony, (1964-)

Profitable marketing communications = a guide to marketing return on investment /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Profitable marketing communications/ Antony Young & Lucy Aitken.
Reminder of title:	a guide to marketing return on investment /
Author:	Young, Antony,
other author:	Aitken, Lucy.
Published:	London :Kogan Page, : 2007.,
Description:	xii, 212 p. ;24 cm.;
Notes:	Title from e-book title screen (viewed October 15, 2007).
Subject:	Marketing - Management. -
Online resource:	Connect to MyiLibrary resource
ISBN:	9786610869626

Profitable marketing communications = a guide to marketing return on investment /
Young, Antony,1964-

Profitable marketing communicationsa guide to marketing return on investment /[electronic resource] :Antony Young & Lucy Aitken. - London :Kogan Page,2007. - xii, 212 p. ;24 cm.

Title from e-book title screen (viewed October 15, 2007).

Includes bibliographical references (p. [203]-207) and index.

Electronic reproduction.
UK :
MyiLibrary,
2007

Available via World Wide Web.

ISBN: 9786610869626

LCCN: 2006039729

Nat. Bib. No.: GBA694360bnbSubjects--Topical Terms:

159377
Marketing
--Management.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415.13 / .Y69 2007eb

Dewey Class. No.: 658.8

Profitable marketing communications = a guide to marketing return on investment /
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007 cr zn |
008 160219s2007 enk sb 001 0 eng
010 $a 2006039729
015 $a GBA694360 $2 bnb
020 $a 9786610869626
020 $z 074944942X (Cloth)
035 $a 086962 $b MIL
035 $a cis6089777
040 $a UK-RwCLS $c UK-RwCLS
050 1 4 $a HF5415.13 $b .Y69 2007eb
082 0 4 $a 658.8 $2 22
100 1 $a Young, Antony, $d 1964- $3 312215
245 1 0 $a Profitable marketing communications $h [electronic resource] : $b a guide to marketing return on investment / $c Antony Young & Lucy Aitken.
260 $a London : $c 2007. $b Kogan Page,
300 $a xii, 212 p. ; $c 24 cm.
500 $a Title from e-book title screen (viewed October 15, 2007).
504 $a Includes bibliographical references (p. [203]-207) and index.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2007 $n Available via World Wide Web. $n Access may be limited to MIL affiliated libraries.
650 0 $a Marketing $x Management. $3 159377
650 0 $a Capital investments $x Evaluation. $3 312217
650 0 $a Rate of return. $3 291046
650 0 $a Profit. $3 97528
655 7 $a Electronic books. $2 local. $3 96803
700 1 $a Aitken, Lucy. $3 312216
710 2 $a MyiLibrary. $3 311848
856 4 $z Connect to MyiLibrary resource $u http://www.myilibrary.com?id=86962

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