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Brand risk = adding risk literacy to...
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Brand risk = adding risk literacy to brand management /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Brand risk/ David Abrahams.
其他題名:
adding risk literacy to brand management /
作者:
Abrahams, David,
出版者:
Aldershot, Hampshire, England ;Gower, : c2008.,
面頁冊數:
x, 212 p. :ill. ; : 26 cm.;
附註:
Title from e-book title screen (viewed June 16, 2008).
標題:
Marketing - Risk management. -
電子資源:
Connect to MyiLibrary resource
ISBN:
9786611189723
Brand risk = adding risk literacy to brand management /
Abrahams, David,1953-
Brand risk
adding risk literacy to brand management /[electronic resource] :David Abrahams. - Aldershot, Hampshire, England ;Gower,c2008. - x, 212 p. :ill. ;26 cm.
Title from e-book title screen (viewed June 16, 2008).
Includes bibliographical references and index.
Electronic reproduction.
UK :
MyiLibrary,
2008
Available via World Wide Web.
ISBN: 9786611189723
LCCN: 2007041403Subjects--Topical Terms:
313808
Marketing
--Risk management.Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5415.1255 / .A27 2008eb
Dewey Class. No.: 658.8/27
Brand risk = adding risk literacy to brand management /
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