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Underdog advertising = proven princi...

Flowers, Paul W.

Underdog advertising = proven principles to compete and win against the giants in any industry /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Underdog advertising/ Paul W. Flowers.
其他題名:	proven principles to compete and win against the giants in any industry /
作者:	Flowers, Paul W.
出版者:	Dallas, Tex. :Brown Books, : c2006.,
面頁冊數:	x, 214 p. :ill. ; : 24 cm.;
附註:	Title from e-book title screen (viewed July 28, 2008).
標題:	Marketing. -
電子資源:	Connect to MyiLibrary resource
ISBN:	9786611377366

Underdog advertising = proven principles to compete and win against the giants in any industry /
Flowers, Paul W.

Underdog advertisingproven principles to compete and win against the giants in any industry /[electronic resource] :Paul W. Flowers. - Dallas, Tex. :Brown Books,c2006. - x, 214 p. :ill. ;24 cm.

Title from e-book title screen (viewed July 28, 2008).

Includes bibliographical references and index.

Electronic reproduction.
UK :
MyiLibrary,
2008

Available via World Wide Web.

ISBN: 9786611377366

LCCN: 2005931296Subjects--Topical Terms:

73316
Marketing.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5823 / .F55 2006eb

Dewey Class. No.: 659.1/13

Underdog advertising = proven principles to compete and win against the giants in any industry /
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260 $a Dallas, Tex. : $c c2006. $b Brown Books,
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500 $a Title from e-book title screen (viewed July 28, 2008).
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2008 $n Available via World Wide Web. $n Access may be limited to MIL affiliated libraries.
650 0 $a Marketing. $3 73316
650 0 $a Advertising campaigns. $3 314785
650 0 $a Advertising. $3 97296
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