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A concise guide to market research =...

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A concise guide to market research = the process, data, and methods using IBM SPSS statistics /

Record Type:	Electronic resources : Monograph/item
Title/Author:	A concise guide to market research/ by Erik Mooi, Marko Sarstedt.
Reminder of title:	the process, data, and methods using IBM SPSS statistics /
Author:	Mooi, Erik.
other author:	Sarstedt, Marko.
Published:	Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg, : 2011.,
Description:	xx, 307 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Marketing research. -
Online resource:	http://dx.doi.org/10.1007/978-3-642-12541-6
ISBN:	9783642125416 (electronic bk.)

A concise guide to market research = the process, data, and methods using IBM SPSS statistics /
Mooi, Erik.

A concise guide to market researchthe process, data, and methods using IBM SPSS statistics /[electronic resource] :by Erik Mooi, Marko Sarstedt. - Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2011. - xx, 307 p. :ill., digital ;24 cm.

ISBN: 9783642125416 (electronic bk.)Subjects--Topical Terms:

73245
Marketing research.

LC Class. No.: HF5415.2 / .M66 2011

Dewey Class. No.: 658.83

A concise guide to market research = the process, data, and methods using IBM SPSS statistics /
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245 1 2 $a A concise guide to market research $h [electronic resource] : $b the process, data, and methods using IBM SPSS statistics / $c by Erik Mooi, Marko Sarstedt.
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300 $a xx, 307 p. : $b ill., digital ; $c 24 cm.
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950 $a Business and Economics (Springer-11643)

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