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A concise guide to market research =...

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A concise guide to market research = the process, data, and methods using IBM SPSS statistics /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	A concise guide to market research/ by Erik Mooi, Marko Sarstedt.
其他題名:	the process, data, and methods using IBM SPSS statistics /
作者:	Mooi, Erik.
其他作者:	Sarstedt, Marko.
出版者:	Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg, : 2011.,
面頁冊數:	xx, 307 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Marketing research. -
電子資源:	http://dx.doi.org/10.1007/978-3-642-12541-6
ISBN:	9783642125416 (electronic bk.)

A concise guide to market research = the process, data, and methods using IBM SPSS statistics /
Mooi, Erik.

A concise guide to market researchthe process, data, and methods using IBM SPSS statistics /[electronic resource] :by Erik Mooi, Marko Sarstedt. - Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2011. - xx, 307 p. :ill., digital ;24 cm.

ISBN: 9783642125416 (electronic bk.)Subjects--Topical Terms:

73245
Marketing research.

LC Class. No.: HF5415.2 / .M66 2011

Dewey Class. No.: 658.83

A concise guide to market research = the process, data, and methods using IBM SPSS statistics /
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