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Collaboration and co-creation = new ...
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SpringerLink (Online service)
Collaboration and co-creation = new platforms for marketing and innovation /
紀錄類型:
書目-電子資源 : 單行本
正題名/作者:
Collaboration and co-creation/ by Gaurav Bhalla.
其他題名:
new platforms for marketing and innovation /
作者:
Bhalla, Gaurav.
出版者:
New York, NY :Springer Science+Business Media, LLC, : 2011.,
面頁冊數:
xiv, 205 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
標題:
Marketing research - Case studies. -
電子資源:
http://dx.doi.org/10.1007/978-1-4419-7082-4
ISBN:
9781441970824 (electronic bk.)
Collaboration and co-creation = new platforms for marketing and innovation /
Bhalla, Gaurav.
Collaboration and co-creation
new platforms for marketing and innovation /[electronic resource] :by Gaurav Bhalla. - New York, NY :Springer Science+Business Media, LLC,2011. - xiv, 205 p. :ill., digital ;24 cm.
ISBN: 9781441970824 (electronic bk.)Subjects--Topical Terms:
318147
Marketing research
--Case studies.
LC Class. No.: HF5415.2 / .B48 2011
Dewey Class. No.: 658.83
Collaboration and co-creation = new platforms for marketing and innovation /
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