International corporate brand manage...
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  • International corporate brand management = evaluating standardized corporate branding across countries /
  • 紀錄類型: 書目-電子資源 : 單行本
    正題名/作者: International corporate brand management/ by Markus Meierer.
    其他題名: evaluating standardized corporate branding across countries /
    作者: Meierer, Markus.
    出版者: Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, : 2011.,
    面頁冊數: xx, 206 p. :ill., digital ; : 22 cm.;
    Contained By: Springer eBooks
    標題: Branding (Marketing) -
    電子資源: http://dx.doi.org/10.1007/978-3-8349-6319-2
    ISBN: 9783834963192 (electronic bk.)
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