| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
The Dentsu Way/ by Kotaro Sugiyama and Tim Andree. |
| Reminder of title: |
Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency / |
| Author: |
Sugiyama, Kotaro. |
| Published: |
New York :McGraw-Hill, : 2011., |
| Description: |
302 p. |
| Subject: |
Marketing - Management - |
| Online resource: |
http://lb20.mcgrawhill.libraryandbook.net/FE/search_viewOpen.action?bookId=YsdsdebY18712b51Y |
| ISBN: |
0071748121 |