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Introduction to e-business = management and strategy /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Introduction to e-business/ Colin Combe.
其他題名:	management and strategy /
作者:	Combe, Colin.
出版者:	Amsterdam ;Butterworth-Heinemann, : c2006.,
面頁冊數:	1 online resource (xv, 428 p.) :ill. :
標題:	Electronic commerce. -
電子資源:	http://www.sciencedirect.com/science/book/9780750667319
ISBN:	9780750667319

Introduction to e-business = management and strategy /
Combe, Colin.

Introduction to e-businessmanagement and strategy /[electronic resource] :Colin Combe. - 1st ed. - Amsterdam ;Butterworth-Heinemann,c2006. - 1 online resource (xv, 428 p.) :ill.

Includes bibliographical references and index.

Introduction; E-business technology; E-business: markets and models; E-business economics; E-marketing; The internet: law, privacy, trust and security; The management of e-business; E-business strategy: formulation; E-business strategy: implementation; E-business strategy: evaluation; Gaining and sustaining a competitive advantage; E-business: the future; Case studies: Amazon.com; e-Bay; Tesco.com; Yahoo!; Boo.com.

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form * Integrates business, management, strategic management, technology, marketing and economics within the context of e- business * Provides practical insight by including a selection of in depth case studies on high profile companies, such as Amazon.com, e-Bay and Google.

ISBN: 9780750667319

Source: 112348:112436Elsevier Science & Technologyhttp://www.sciencedirect.com

UkSubjects--Topical Terms:

87518
Electronic commerce.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5548.32 / .C6536 2006

Dewey Class. No.: 658.872

Introduction to e-business = management and strategy /
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