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Marketing financial services

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Marketing financial services/ edited by Christine Ennew, Trevor Watkins, and Mike Wright.
其他作者:	Ennew, Christine.
出版者:	Oxford, England :Butterworth-Heinemann, : c1995.,
面頁冊數:	1 online resource (xi, 404 p.) :ill. :
標題:	Financial services industry - Great Britain. -
電子資源:	http://www.sciencedirect.com/science/book/9780750622479
ISBN:	9780750622479

Marketing financial services
Marketing financial services[electronic resource] /edited by Christine Ennew, Trevor Watkins, and Mike Wright. - 2nd ed. - Oxford, England :Butterworth-Heinemann,c1995. - 1 online resource (xi, 404 p.) :ill. - The Marketing series. - Marketing series (London, England).

Includes bibliographical references (p. [378]-397) and index.

The changing Environment of Financial Services (Mike Wright and Jim Devlin); Consumers and Markets (Sally McKechnie and Tina Harrison); Marketing Strategy and Planning (Chris Ennew); Marketing Mix (Chris Ennew and Trevor Watkins); Product Strategy (Chris Ennew); Advertising and Promotion (Des Thwaites); Pricing (Leigh Drake and David Llewellyn); Distribution (Barry Howcroft and Julia Kiely); Customer Care (Barbara Lewis); Bank and Marketing (Barry Howcroft and Mike Wright); Building Society Marketing (Don Cowell); Insurance Marketing (Trevor Watkins and Steve Diacon); Marketing Unit and Investment Trusts (Paul Draper); Credit Cards (Steve Worthington).

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook. ideal for CIM diploma students, as well as those on degree and postgraduate courses book combines principles, concepts and techniques with practice strong contributor team.

ISBN: 9780750622479

Source: 94063:94062Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

97612
Financial services industry
--Great Britain.Subjects--Index Terms:

Financial servicesIndex Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HG186.G7 / M33 1995

Dewey Class. No.: 332.1/068/8

Marketing financial services
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245 0 0 $a Marketing financial services $h [electronic resource] / $c edited by Christine Ennew, Trevor Watkins, and Mike Wright.
250 $a 2nd ed.
260 $a Oxford, England : $c c1995. $b Butterworth-Heinemann,
300 $a 1 online resource (xi, 404 p.) : $b ill.
490 1 $a The Marketing series
504 $a Includes bibliographical references (p. [378]-397) and index.
505 0 $a The changing Environment of Financial Services (Mike Wright and Jim Devlin); Consumers and Markets (Sally McKechnie and Tina Harrison); Marketing Strategy and Planning (Chris Ennew); Marketing Mix (Chris Ennew and Trevor Watkins); Product Strategy (Chris Ennew); Advertising and Promotion (Des Thwaites); Pricing (Leigh Drake and David Llewellyn); Distribution (Barry Howcroft and Julia Kiely); Customer Care (Barbara Lewis); Bank and Marketing (Barry Howcroft and Mike Wright); Building Society Marketing (Don Cowell); Insurance Marketing (Trevor Watkins and Steve Diacon); Marketing Unit and Investment Trusts (Paul Draper); Credit Cards (Steve Worthington).
505 0 $a 1. The changing environment of financial services / James F. Devlin and Mike Wright -- 2. Understanding consumers and markets / Sally McKechnie and Tina Harrison -- 3. Developing marketing strategy / Christine Ennew -- 4. The financial services marketing mix / Christine Ennew and Trevor Watkins -- 5. Product strategy / Christine Ennew -- 6. Advertising and promotion / Des Thwaites -- 7. Pricing / David Llewellyn and Leigh Drake -- 8. Distribution channels / Barry Howcroft and Julia Kiely -- 9. Customer care and service quality / Barbara R. Lewis -- 10. Bank marketing / Mike Wright and Barry Howcroft -- 11. Insurance marketing / Stephen Diacon and Trevor Watkins -- 12. Building society marketing / Donald W. Cowell -- 13. The marketing of unit and investment trusts / Paul Draper -- 14. Credit cards / Steve Worthington -- 15. Case studies.
520 $a Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook. ideal for CIM diploma students, as well as those on degree and postgraduate courses book combines principles, concepts and techniques with practice strong contributor team.
520 $a This second edition of Marketing Financial Services, written by leading experts in the field, examines the increasing use of marketing techniques in the financial services industry. Within the practical business context of the changing, competitive climate, the book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care. Several relevant case studies have also been added. Students on degree and postgraduate courses, including Chartered Institute of Bankers, will find this edited book combines principles, concepts and techniques with practice.
588 $a Description based on print version record.
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