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Return on engagement = content, strategy and design techniques for digital marketing /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Return on engagement/ by Tim Frick.
Reminder of title:	content, strategy and design techniques for digital marketing /
Author:	Frick, Tim.
Published:	Oxford :Focal, : 2010.,
Description:	1 online resource.
Subject:	Internet marketing. -
Online resource:	http://www.sciencedirect.com/science/book/9780240812830
ISBN:	9780240812830

Return on engagement = content, strategy and design techniques for digital marketing /
Frick, Tim.

Return on engagementcontent, strategy and design techniques for digital marketing /[electronic resource] :by Tim Frick. - Oxford :Focal,2010. - 1 online resource.

The Marketing Strategy -- The Technology Strategy -- CMS Overview -- CMS Hands-On Case Study -- Blog Overview -- RSS -- Hands-On Blogging Case Study -- Social Media Overview -- Social Media Optimization -- The Online Video Explosion -- Creating Great Quality Video -- e-mail Marketing -- Mobile Content -- Mobile Case Study -- SEO -- Alerts and Analytics.

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Return on Engagement includes: * Detailed real-world examples of individuals and organizations that have implemented these techniques and reaped the benefits * Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book * Companion Web site (www.returnonengagement.net) offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter, and more.

ISBN: 9780240812830

Source: 1048614:10487431Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

73029
Internet marketing.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415.1265 / .F75 2010

Dewey Class. No.: 658.872028567

Return on engagement = content, strategy and design techniques for digital marketing /
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520 $a Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Return on Engagement includes: * Detailed real-world examples of individuals and organizations that have implemented these techniques and reaped the benefits * Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book * Companion Web site (www.returnonengagement.net) offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter, and more.
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