新生學校財團法人新生醫護管理專科學校圖書館 |

Return on engagement = content, strategy and design techniques for digital marketing /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Return on engagement/ by Tim Frick.
其他題名:	content, strategy and design techniques for digital marketing /
作者:	Frick, Tim.
出版者:	Oxford :Focal, : 2010.,
面頁冊數:	1 online resource.
標題:	Internet marketing. -
電子資源:	http://www.sciencedirect.com/science/book/9780240812830
ISBN:	9780240812830

Return on engagement = content, strategy and design techniques for digital marketing /
Frick, Tim.

Return on engagementcontent, strategy and design techniques for digital marketing /[electronic resource] :by Tim Frick. - Oxford :Focal,2010. - 1 online resource.

The Marketing Strategy -- The Technology Strategy -- CMS Overview -- CMS Hands-On Case Study -- Blog Overview -- RSS -- Hands-On Blogging Case Study -- Social Media Overview -- Social Media Optimization -- The Online Video Explosion -- Creating Great Quality Video -- e-mail Marketing -- Mobile Content -- Mobile Case Study -- SEO -- Alerts and Analytics.

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Return on Engagement includes: * Detailed real-world examples of individuals and organizations that have implemented these techniques and reaped the benefits * Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book * Companion Web site (www.returnonengagement.net) offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter, and more.

ISBN: 9780240812830

Source: 1048614:10487431Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

73029
Internet marketing.
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: HF5415.1265 / .F75 2010

Dewey Class. No.: 658.872028567

Return on engagement = content, strategy and design techniques for digital marketing /
LDR:02925cmm 2200349Ia 4500 001 166901
003 OCoLC
005 20111122091338.0
006 m d
007 cr cn|||||||||
008 160302s2010 enk o 000 0 eng d
020 $a 9780240812830
020 $a 0240812832
029 1 $a CDX $b 14358568
029 1 $a AU@ $b 000045963912
029 1 $a NZ1 $b 13447611
035 $a (OCoLC)643058046
035 $a ocn643058046
037 $a 1048614:10487431 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS $d CDX $d OCLCQ
049 $a TEFA
050 4 $a HF5415.1265 $b .F75 2010
082 0 4 $a 658.872028567 $2 22
100 1 $a Frick, Tim. $3 159369
245 1 0 $a Return on engagement $h [electronic resource] : $b content, strategy and design techniques for digital marketing / $c by Tim Frick.
260 $a Oxford : $c 2010. $b Focal,
300 $a 1 online resource.
505 0 $a The Marketing Strategy -- The Technology Strategy -- CMS Overview -- CMS Hands-On Case Study -- Blog Overview -- RSS -- Hands-On Blogging Case Study -- Social Media Overview -- Social Media Optimization -- The Online Video Explosion -- Creating Great Quality Video -- e-mail Marketing -- Mobile Content -- Mobile Case Study -- SEO -- Alerts and Analytics.
520 $a Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Return on Engagement includes: * Detailed real-world examples of individuals and organizations that have implemented these techniques and reaped the benefits * Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book * Companion Web site (www.returnonengagement.net) offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter, and more.
588 $a Description based on print version record.
650 0 $a Internet marketing. $3 73029
650 0 $a Web site development. $3 86582
655 4 $a Electronic books. $2 local. $3 96803
776 0 8 $i Print version: $a Frick, Tim. $t Return on engagement. $d Oxford : Focal, 2010 $z 9780240812830 $z 0240812832 $w (OCoLC)528397530
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780240812830
938 $a Coutts Information Services $b COUT $n 14358568
994 $a C0 $b TEF