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Streaming and digital media = understanding the business and technology /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Streaming and digital media/ Dan Rayburn.
其他題名:	understanding the business and technology /
作者:	Rayburn, Dan.
出版者:	Amsterdam ;Focal Press, : c2007.,
面頁冊數:	1 online resource (xx, 244 p.) :ill. :
標題:	Streaming technology (Telecommunications) -
電子資源:	http://www.sciencedirect.com/science/book/9780240809571
ISBN:	9780240809571

Streaming and digital media = understanding the business and technology /
Rayburn, Dan.

Streaming and digital mediaunderstanding the business and technology /[electronic resource] :Dan Rayburn. - Amsterdam ;Focal Press,c2007. - 1 online resource (xx, 244 p.) :ill. - NAB executive technology briefings series. - NAB executive technology briefings..

Includes bibliographical references and index.

Introduction: The Current State Of The Streaming and Digital Media Industry -- Chapter 1: Why Get Into Streaming and Digital Media? -- Chapter 2: Technology Primer: The Basics of Streaming and Digital Media -- Chapter 3: The Four Keys to a Profitable Streaming or Digital Media Business -- Chapter 4: It's Not Childs Play: Learning From the Pitfalls from the Past Three Years -- Chapter 5: Quality and Content Are King and Queen of the Digital Media Realm -- Chapter 6: Streaming or Digital Media Project Management: How to Implement and Manage a Profitable Business -- Chapter 7: Beyond Streaming Media: What Streaming and Digital Media Means to Other Areas of a Media Business.

Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data * Discover how new video distribution channels & devices are affecting your content business * Learn what you should pay for online video services and what you should expect in return * Understand the differences between the Flash and Windows Media formats * Read real-world ROI case studies of what has worked and what hasn't across b2b and b2c verticals.

ISBN: 9780240809571

Source: 140502:140640Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

132044
Streaming technology (Telecommunications)
Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: TK5105.386 / .R33 2007

Dewey Class. No.: 006.7

Streaming and digital media = understanding the business and technology /
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