新生學校財團法人新生醫護管理專科學校圖書館 |

Television = what's on, who's watching, and what it means /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Television/ George Comstock, Erica Scharrer.
其他題名:	what's on, who's watching, and what it means /
作者:	Comstock, George A.
其他作者:	Scharrer, Erica.
出版者:	San Diego :Academic Press, : c1999.,
面頁冊數:	1 online resource (xi, 388 p.) :ill. :
標題:	Television broadcasting - Social aspects. -
電子資源:	http://www.sciencedirect.com/science/book/9780121835804
ISBN:	9780121835804

Television = what's on, who's watching, and what it means /
Comstock, George A.

Televisionwhat's on, who's watching, and what it means /[electronic resource] :George Comstock, Erica Scharrer. - San Diego :Academic Press,c1999. - 1 online resource (xi, 388 p.) :ill.

Includes bibliographical references (p. 311-369) and index.

The Industry and the Audience: -- Three Eras. The Main Means. Assembled to Monitor. -- Manufacturing the World: -- Decisions, Stories, and Viewers. -- The Political Medium. -- Public Thought and Action. -- Of Time and Content: -- Scholastic Performance. -- Antisocial Behavior. -- References. -- Author Index. -- Subject Index.

Television: What's On, Who's Watching, and What It Means presents a comprehensive examination of the role of television in one's life. The emphasis is on data collected over the past two decades pointing to an increasing and in some instances a surprising influence of the medium. Television is not only watched but its messages are attended to and well understood. There is no shame in spending hours in front of the set, in fact, people over-estimate the time they spend viewing. Television advertising no longer persuades--it sells by creating a burst of emotional liking for the commercial. The emphases of television news determine not only what voters think about but also the presidential candidate they expect to support on election day. Children and teenagers who watch a great deal of television perform poorly on standardized achievement tests, and among the reasons are the usurpation of time spent learning to read and the discouragement of book reading. Television violence frightens some children and excites others, but its foremost effect is to increase aggressive behavior that sometimes spills over into seriously harmful antisocial behavior. Key Features * Incorporates social psychology, political science, sociology, child development, and the growing field of communications * Presents tables and graphs clarifying theories and linking sets of data * Paints concise portraits of the role of television in entertainment, politics, and child-rearing * Contains background for dozens of lectures and articles * Contains a comprehensive bibliography of more than 1000 citations, many recent.

ISBN: 9780121835804

Source: 79180:79180Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

251292
Television broadcasting
--Social aspects.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: PN1992.6 / .C645 1999eb

Dewey Class. No.: 302.23/45

Television = what's on, who's watching, and what it means /
LDR:03230cmm 2200349Ia 4500 001 166976
003 OCoLC
005 20111122091350.0
006 m d
007 cr cn|||||||||
008 160302s1999 caua ob 001 0 eng d
020 $a 9780121835804
020 $a 0121835804
029 1 $a NZ1 $b 12432357
035 $a (OCoLC)162128875
035 $a ocn162128875
037 $a 79180:79180 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS $d OCLCQ $d IDEBK $d OCLCQ
043 $a n-us---
049 $a TEFA
050 4 $a PN1992.6 $b .C645 1999eb
082 0 4 $a 302.23/45 $2 22
100 1 $a Comstock, George A. $3 325120
245 1 0 $a Television $h [electronic resource] : $b what's on, who's watching, and what it means / $c George Comstock, Erica Scharrer.
260 $a San Diego : $c c1999. $b Academic Press,
300 $a 1 online resource (xi, 388 p.) : $b ill.
504 $a Includes bibliographical references (p. 311-369) and index.
505 0 $a The Industry and the Audience: -- Three Eras. The Main Means. Assembled to Monitor. -- Manufacturing the World: -- Decisions, Stories, and Viewers. -- The Political Medium. -- Public Thought and Action. -- Of Time and Content: -- Scholastic Performance. -- Antisocial Behavior. -- References. -- Author Index. -- Subject Index.
520 $a Television: What's On, Who's Watching, and What It Means presents a comprehensive examination of the role of television in one's life. The emphasis is on data collected over the past two decades pointing to an increasing and in some instances a surprising influence of the medium. Television is not only watched but its messages are attended to and well understood. There is no shame in spending hours in front of the set, in fact, people over-estimate the time they spend viewing. Television advertising no longer persuades--it sells by creating a burst of emotional liking for the commercial. The emphases of television news determine not only what voters think about but also the presidential candidate they expect to support on election day. Children and teenagers who watch a great deal of television perform poorly on standardized achievement tests, and among the reasons are the usurpation of time spent learning to read and the discouragement of book reading. Television violence frightens some children and excites others, but its foremost effect is to increase aggressive behavior that sometimes spills over into seriously harmful antisocial behavior. Key Features * Incorporates social psychology, political science, sociology, child development, and the growing field of communications * Presents tables and graphs clarifying theories and linking sets of data * Paints concise portraits of the role of television in entertainment, politics, and child-rearing * Contains background for dozens of lectures and articles * Contains a comprehensive bibliography of more than 1000 citations, many recent.
588 $a Description based on print version record.
650 0 $a Television broadcasting $x Social aspects. $3 251292
650 0 $a Television broadcasting $x Influence. $3 325122
650 4 $a Television viewers $z United States. $3 216107
650 4 $a Television and children $z United States. $3 325123
650 4 $a Television $x Social aspects $z United States. $3 325124
650 6 $a T�el�evision $x Aspect social. $3 325125
650 6 $a T�el�evision $x Influence. $3 325126
650 1 7 $a Televisie. $2 gtt $3 325127
650 1 7 $a Sociale aspecten. $2 gtt $3 231504
655 4 $a Electronic books. $2 local. $3 96803
700 1 $a Scharrer, Erica. $3 325121
776 0 8 $i Print version: $a Comstock, George A. $t Television. $d San Diego : Academic Press, c1999 $w (DLC) 99060584 $w (OCoLC)40883025
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780121835804
938 $a Ingram Digital eBook Collection $b IDEB $n 105684
994 $a C0 $b TEF