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Timeshare resort operations = a guide to management practice /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Timeshare resort operations/ Randall Upchurch, Conrad Lashley.
其他題名:	a guide to management practice /
作者:	Upchurch, Randall S.
其他作者:	Upchurch, Randall S.
出版者:	Amsterdam ;Elsevier Butterworth-Heinemann, : c2006.,
面頁冊數:	1 online resource (ix, 324 p.) :ill. :
標題:	Hospitality industry - Management. -
電子資源:	http://www.sciencedirect.com/science/book/9780750679046
ISBN:	9780750679046

Timeshare resort operations = a guide to management practice /
Upchurch, Randall S.

Timeshare resort operationsa guide to management practice /[electronic resource] :Randall Upchurch, Conrad Lashley. - Amsterdam ;Elsevier Butterworth-Heinemann,c2006. - 1 online resource (ix, 324 p.) :ill. - Hospitality, leisure, and tourism series. - Hospitality, leisure, and tourism series..

Includes bibliographical references (p. 299-309) and index.

Evolution of the timeshare industry; Timeshare resort development and financing; Real estate development; Consumers and consumer behaviour; Relationship marketing, selling and beyond; Consumer finance; Human resource management in timeshare operations; Managing service quality in timeshare; Home owners associations and stakeholder management; Business ethics and ethical practice; The future of timeshare: a matter of strategy.

This book provides a complete overview of timeshare development and operation models. The authors take a comprehensive look at the present and future of this growing segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics. Timeshare, or vacation ownership, is a relatively recent leisure phenomenon. It emerged in the late 1950s as a way to secure extra capital resources to fund property expansion. Shareholders had the right to use these properties on a regular basis. Although arrangements have grown in complexity and variation, the model allows for customers to buy rights to use a property for a fixed time period each year. Timeshare arrangements have experienced rapid international growth particularly in the last fifteen to twenty years and are now an important vacation arrangement. Most of the world's major hotel and resort developers now operate timeshare properties. Firms like Marriott, Hilton, Hyatt, Disney and Ramada have brought a new formality and legitimacy to timeshare development and operation. * Covers the fastest growing area in the hospitality industry * Takes operational approach the entire timeshare product, not just marketing & sales * Clarifies the mystery of the timeshare product, cuts through preconceptions.

ISBN: 9780750679046

Source: 104867:104893Elsevier Science & Technologyhttp://www.sciencedirect.com

UkSubjects--Topical Terms:

73336
Hospitality industry
--Management.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: TX911.3.M27 / L377 2006

Dewey Class. No.: 647.94068

Timeshare resort operations = a guide to management practice /
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520 $a This book provides a complete overview of timeshare development and operation models. The authors take a comprehensive look at the present and future of this growing segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics. Timeshare, or vacation ownership, is a relatively recent leisure phenomenon. It emerged in the late 1950s as a way to secure extra capital resources to fund property expansion. Shareholders had the right to use these properties on a regular basis. Although arrangements have grown in complexity and variation, the model allows for customers to buy rights to use a property for a fixed time period each year. Timeshare arrangements have experienced rapid international growth particularly in the last fifteen to twenty years and are now an important vacation arrangement. Most of the world's major hotel and resort developers now operate timeshare properties. Firms like Marriott, Hilton, Hyatt, Disney and Ramada have brought a new formality and legitimacy to timeshare development and operation. * Covers the fastest growing area in the hospitality industry * Takes operational approach the entire timeshare product, not just marketing & sales * Clarifies the mystery of the timeshare product, cuts through preconceptions.
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