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Wine and society = the social and cultural context of a drink /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Wine and society/ Stephen Charters.
其他題名:	the social and cultural context of a drink /
作者:	Charters, Stephen.
出版者:	Oxford :Elsevier Butterworth-Heinemann, : 2006.,
面頁冊數:	1 online resource (xi, 358 p.) :ill. :
標題:	Wine - Social aspects. -
電子資源:	http://www.sciencedirect.com/science/book/9780750666350
ISBN:	9780750666350

Wine and society = the social and cultural context of a drink /
Charters, Stephen.

Wine and societythe social and cultural context of a drink /[electronic resource] :Stephen Charters. - Oxford :Elsevier Butterworth-Heinemann,2006. - 1 online resource (xi, 358 p.) :ill. - Hospitality. - Hospitality..

Includes bibliographical references and index.

Preface; 1: Introduction; 2: The history of wine; 3: The nature of wine; 4: The structures of wine production; 5: Classifications, appellations and terroir; 6: Modern wines; 7: The motivation to drink wine; 8: The symbolic role of wine: Religion, sex, fertility and status; 9: Wine and the civilized life; 10: The contemporary wine consumer; 11: Wine and fraud; 12: Wine, health and abuse (Co-authored with Dr Patrick Farrell M.W.); 13: The enemies of wine; 14: The politics of wine; 15: Conclusion; Index.

Wine is becoming increasingly popular in the Anglophone world and there are many books available which describe how and where it is made. However, none address the fundamental questions of different structures of production and how the consumer relates to the product - this book is the first to do just that. Wine and Society: the cultural and social context of wine production and consumption looks at the relationship between wine production and marketing, focussing in consumer behaviour and cultural attitudes. Divided into four parts, it examines the context of wine production, the wine consumer and the social context of wine, discussing the following themes: * That the core of wine production and consumption is shaped by historical, geographical and cultural factors. * Wine production - European and new world looking at the different kinds of producer and how the varying background of each shapes their perspective on what they produce * Terroir and appellations: why demarcation and sense of place became important, how they are used to achieve marketing differentiation, and the 'benefits' (or otherwise) to the customer. * The contemporary wine consumer and lifestyle factors - looking at wine clubs, tourism, education, culture and literature * The politics and economics of wine - from supporting rural industries in France to protecting customers from deception and health risks. Suitable for third year and post-graduate students of hospitality, wine (both in production and marketing), wine tourism, gastronomy and related courses, it encourages students to think critically about the issues raised by using real life case studies and examples from around the world, also including press releases and marketing campaigns. * Examines the relationship of wine to the cultures which produce and consume it, the meaning of wine consumption and its impact on society and lifestyles. * Looks behind the marketing of wine, and reveals what hidden messages are contained in wine advertising. * Uses a wide framework, exploring how these issues have been shaped by the past, and how they exist in different ways around the world, encouraging analysis and reflection.

ISBN: 9780750666350

Source: 109977:110025Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

325395
Wine
--Social aspects.Index Terms--Genre/Form:

96803
Electronic books.

LC Class. No.: TP549 / .C43 2006

Dewey Class. No.: 394.13

Wine and society = the social and cultural context of a drink /
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