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Handbook of brand relationships
~
Priester, Joseph W.
Handbook of brand relationships
Record Type:
Electronic resources : Monograph/item
Title/Author:
Handbook of brand relationships/ Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
other author:
MacInnis, Deborah J.
Published:
Armonk, N.Y. :M.E. Sharpe, : c2009.,
Description:
xxi, 424 p. :ill. ; : 27 cm.;
Notes:
"Society for Consumer Psychology"--Cover.
Subject:
Relationship marketing. -
Online resource:
An electronic book accessible through the World Wide Web; click to view
ISBN:
9780765623577 (alk. paper)
Handbook of brand relationships
Handbook of brand relationships
[electronic resource] /Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. - Armonk, N.Y. :M.E. Sharpe,c2009. - xxi, 424 p. :ill. ;27 cm.
"Society for Consumer Psychology"--Cover.
Includes bibliographical references and indexes.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
ISBN: 9780765623577 (alk. paper)Subjects--Topical Terms:
131657
Relationship marketing.
Index Terms--Genre/Form:
96803
Electronic books.
LC Class. No.: HF5415.55 / .H357 2009eb
Dewey Class. No.: 658.8/27
Handbook of brand relationships
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Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
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c2009.
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M.E. Sharpe,
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xxi, 424 p. :
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ill. ;
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"Society for Consumer Psychology"--Cover.
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Includes bibliographical references and indexes.
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2010.
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An electronic book accessible through the World Wide Web; click to view
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