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The entrepreneur's guide to marketing
Record Type:
Electronic resources : Monograph/item
Title/Author:
The entrepreneur's guide to marketing/ Robert F. Everett.
Author:
Everett, Robert F.
Published:
Westport, Conn. :Praeger Publishers, : 2008.,
Description:
xvi, 179 p. :ill. ; : 25 cm.;
Subject:
Marketing - Management. -
Online resource:
An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:
0313350493 (e-Book)
The entrepreneur's guide to marketing
Everett, Robert F.
The entrepreneur's guide to marketing
[electronic resource] /Robert F. Everett. - Westport, Conn. :Praeger Publishers,2008. - xvi, 179 p. :ill. ;25 cm.
Includes bibliographical references and index.
Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
ISBN: 0313350493 (e-Book)
LCCN: 2008032608Subjects--Topical Terms:
159377
Marketing
--Management.
LC Class. No.: HF5415.13 / .E896 2008
Dewey Class. No.: 658.8
The entrepreneur's guide to marketing
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Robert F. Everett.
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Westport, Conn. :
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Includes bibliographical references and index.
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Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
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An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
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